Senior Social Creative Lead

Client Overview

Our client is a fast-moving digital marketing and creative organization that produces social-first content for leading brands. They specialize in blending strategy, storytelling, and performance to deliver high-impact creative across paid and organic platforms.

• *You must be willing to go into the office 4 days per week in Long Island City

Role Overview

The Senior Social Creative Lead is a hands-on, strategic creative with a deep understanding of what performs on social. This role blends concepting, copywriting, and creative execution, owning the development of social-first campaigns from idea through production while collaborating closely with cross-functional teams.

Senior Social Creative Lead Responsibilities:

• Translate business goals and audience insights into compelling creative concepts
• Develop social-first static and video content that drives engagement and performance
• Craft strong messaging, hooks, headlines, and calls-to-action
• Lead creative projects end-to-end, from concept to final delivery
• Partner with designers, editors, and producers to execute campaigns across paid and organic channels
• Maintain a high standard of creative quality through reviews, feedback, and refinement
• Stay current on platform trends, audience behavior, and emerging formats
• Present creative ideas clearly and manage timelines and expectations

Senior Social Creative Lead Qualifications:

• 5–6 years of experience creating paid and organic social content
• A portfolio demonstrating strategy-led creative and execution excellence
• Strong proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, After Effects)
• Excellent communication and presentation skills
• Strong visual design and storytelling ability
• Deep understanding of the social media landscape and performance-driven creative
• Ability to thrive in fast-paced, collaborative environments