Assisted Living Marketing Director/Liaison

Position Overview

Compensation: Competitive salary + performance-based incentives
Salary: $80,000.00 - $100,000.00 per year
Location: In person

We are seeking an experienced and driven Marketing Director to lead census growth and community outreach for our Assisted Living community. This role is ideal for a relationship-builder who understands the senior care continuum, referral sources, and how to convert inquiries into move-ins. You will be responsible for developing and executing marketing strategies, managing referral relationships, overseeing lead management, and representing the community professionally in the market.

Key Responsibilities:

• Drive occupancy growth through strategic marketing and referral development
• Build and maintain strong relationships with hospitals, physicians, discharge planners, home health, hospice, and community partners
• Manage and respond to inquiries, tours, and follow-ups to convert leads into residents
• Coordinate community outreach events, presentations, and networking activities
• Track and report census trends, lead sources, and conversion metrics
• Collaborate with Executive Director and clinical leadership to align services with market demand
• Ensure all marketing practices comply with state and federal regulations

Required Qualifications:

• Proven experience in assisted living, senior living, home health, hospice, or healthcare marketing
• Strong understanding of census development and referral-based sales
• Excellent communication, presentation, and relationship-building skills
• Self-motivated, organized, and results-driven

Preferred Qualifications:

• Experience using CRM systems and tracking leads

Benefits & Perks:

• Opportunity to make a meaningful impact on seniors and families
• Supportive leadership and collaborative culture
• Competitive compensation with performance incentives
• Growth opportunity within a stable and mission-driven organization