Director Creative Content Marketing

Job Description

Austin based Creative Director / Head of Marketing, Advertising, Communications Content job opening for Customer Acquisition and Retention. BluZinc has been asked by the Founder & CEO of a fast-growth, digital-first company to appoint a Creative Director / Head of Content. This is a confidential search being led by Jonathan Pearson, CEO of BluZinc, and represents a rare opportunity to shape the voice and creative direction of one of the most dynamic entrepreneurial brands in the market.

The Role

You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you'll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.

Key Responsibilities

• Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.
• Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.
• Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.
• Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
• Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
• Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.

BluZinc A-Player Criteria

We are only considering A-Players who:

• Have 5-10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.
• Demonstrated spotlight achievements, such as:
• Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.
• Designing creative campaigns that doubled learner engagement or subscriber growth.
• Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
• Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).
• Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
• Commercially minded-understands how creative decisions drive customer acquisition and monetisation.
• Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.

Why Join?

• Partner directly with a visionary Founder who has built one of the fastest-growing communities in the entrepreneurial space.
• Shape the future of eLearning and live event experiences for a highly engaged, global audience.
• High visibility and high impact-your creative leadership will be central to scaling a 7-8 figure business to the next level.
• Competitive salary with performance bonus.