SEO Coordinator

Position Overview

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein, the company has fulfilled the dreams of over 140,000 homeowners and grown into one of the nation’s leading homebuilders with divisions in 17 markets.

Job Summary: Are you passionate about publishing impactful content and excited about the homebuilding industry? As SEO Coordinator for M/I Homes, you will create, edit, publish, audit, and analyze content to shape our digital presence. You’ll collaborate with teams across multiple cities and work with external vendors to ensure our website and local search listings deliver engaging experiences and rank prominently on search engine result pages.

Key Responsibilities

• Curate (create, edit, upload, audit, and measure) all written website content for the M/I Homes website.
• Champion content quality and volume across community, home, and plan pages.
• Collaborate with internal teams across cities to understand markets and buyer profiles.
• Plan and execute organic search strategies to drive results.
• Report on KPIs and present SEO updates to stakeholders, compiling and analyzing data for ad hoc reporting.
• Perform additional duties as assigned.

Required Qualifications

• 2-3 years of SEO or content curation experience.
• Experience with large organic search campaigns, including strategy, execution, and measurement.
• Excellent writing and copy-editing capability.
• Familiarity with SEO tools (Google Search Console, Ahrefs, SEMRush, Moz) and technical SEO issue resolution.
• Basic understanding of valid HTML and SEM tactics (PPC, keyword research, link building).
• Strong proficiency in Excel for traffic and performance reporting.
• Experience with Google Analytics and web metric reports.
• Knowledge of WCM/CMS platforms, Google Looker Studio, and Google Tag Manager.
• Highly organized, detail oriented, self-motivated, with excellent communication and problem-solving skills.
• Willingness to learn new technical applications; Sitecore knowledge or experience is a plus.

Benefits & Perks

• Comprehensive benefits package including medical, dental, and vision coverage.
• Paid time off, paid holidays, and paid parental leave.
• Traditional and Roth 401(k) options with profit sharing.
• Employee stock purchase and home purchase plans, plus additional perks.