Account-Based Marketing Strategist

Position Overview

The Account-Based Marketing Strategist will work collaboratively across multiple teams, platforms, and formats to drive account- and deal-specific campaigns that enhance sales, engagement, and retention – ultimately leading to positive customer behavior. Reporting to the Senior Director of Account-Based Marketing, this role is responsible for managing multiple accounts, creating engaging campaigns, and identifying opportunities for program enhancement.

Key Responsibilities

• Plan, organize, and execute programs that advance existing opportunities and generate new deals for the sales team within targeted accounts and contacts.
• Act as liaison between marketing and sales teams, as well as between lines of business and client relations, to develop 1:1 tactics designed to penetrate targeted accounts.
• Assist with the design and execution of 1:1 marketing initiatives to meet pipeline requirements of various account sectors.
• Execute custom creative treatments for campaign work and develop deal-specific, co-branded client-facing assets across digital and offline channels in collaboration with marketing partners.
• Proactively engage with sales teams to coordinate, communicate, and optimize the impact of Account-Based and Deal-Based marketing activities.
• Assist in building comprehensive marketing plans comprising multi-touch, highly customized programs that support sales strategies.
• Communicate and educate sales teams regarding new and planned marketing activities and programs.
• Deploy marketing tactics and provide targeted support on an account or deal using various channels including print, digital, events, and social media.
• Identify opportunities to improve marketing effectiveness through best-in-class techniques and processes.

Required Qualifications

• Minimum of 7 years of marketing, business, or communication experience preferred.
• Minimum of 2 years of Account-Based Marketing exposure/experience is a plus.
• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Financial services industry knowledge is preferred.
• Client-facing exposure ranging from senior executive level to C-suite.
• Superior verbal communication skills.
• Strong writing and editing skills with the ability to organize complex data into insightful conclusions.
• Ability to build relationships and manage diverse personalities and needs.
• Proven ability to work effectively with sales managers and leadership.
• Capability to function collaboratively in a fast-paced environment across all organizational levels.
• Comfortable working independently as well as in a team setting.
• Experience in producing and managing content and creative for multiple delivery channels.
• Ability to manage multiple accounts with frequent changes in priorities.
• Highly organized self-starter driven to achieve exemplary results.
• Exceptional verbal, written, and interpersonal communication skills.
• Experience in teaching, coaching, and mentoring is a plus.
• Proven ability to successfully execute initiatives with deadlines and overcome obstacles.
• Extreme attention to detail.
• Expertise in Microsoft Office products including Teams, SharePoint, Excel, PowerPoint, Word, and Outlook; familiarity with Canva is a plus.

Benefits & Perks

• A voice in the future of fintech.
• Always-on learning and development opportunities.
• Collaborative work environment.
• Opportunities to give back.
• Compensation & Benefits: Competitive salary with a pay range of $74,460.00 - $121,370.00 based on skills, experience, and related credentials.