Marketing Manager

Marketing Manager (Hands-On / Strategic & Execution Focus)

Job Type

Full-time, in-house contract role.

Location

Vaughan, ON (Improve Centre).

About Us

The Improve Centre is a premier destination for home improvement and design, bringing together established vendors across design, build, and renovation under one roof. We serve as a central hub for homeowners, designers, contractors, and industry professionals seeking inspiration, expertise, and high-quality solutions.

Our in-house marketing team plays a critical role in driving foot traffic, generating qualified leads, and strengthening the Centre’s position as a go-to destination in the industry.

Role Overview

We are seeking a highly motivated, creative, and results-driven Marketing Manager who thrives in both strategy and execution. This is a hands-on role requiring full ownership of marketing performance, systems, and growth initiatives across digital and on-site channels.

The successful candidate will help reposition the Improve Centre and strengthen its market presence as we actively redefine our marketing strategy, customer experience, and public perception. This includes launching new campaigns, improving how we connect customers with vendors, and elevating the overall value we deliver.

Key Responsibilities

Strategy & Planning

• Develop and execute a comprehensive marketing strategy aligned with business objectives
• Define KPIs, track performance metrics, and optimize campaigns for growth
• Identify new opportunities for lead generation, brand awareness, and customer acquisition
• Supervise and guide the Marketing Coordinator and any contracted graphic designers and content creators

Digital Marketing & Campaign Execution

• Manage and execute campaigns across Meta (Facebook/Instagram) and Google Ads
• Oversee and execute content strategy across social media platforms while ensuring brand consistency
• Plan, create, and publish engaging content that drives traffic and conversions
• Continuously test, analyze, and optimize campaigns for ROI

Lead Generation & CRM Management

• Build and optimize lead generation funnels and conversion pathways
• Manage CRM systems, ensuring proper tracking, segmentation, and database growth
• Implement automation strategies for nurturing leads and improving conversion rates

Website & SEO

• Oversee website performance, user experience, and content updates
• Develop and optimize landing pages for campaigns and lead capture
• Implement SEO best practices to improve organic traffic and search rankings

Events, Promotions & Vendor Marketing

• Plan and execute on-site events, activations, and promotional campaigns
• Collaborate with vendors to create co-branded marketing initiatives
• Drive attendance and engagement through integrated marketing efforts

Creative Direction & Content Production

• Direct and manage content creation, including photography and video production
• Work with designers, videographers, and external creatives when needed
• Ensure all creative assets align with brand identity and campaign goals
• Manage external resources such as contracted graphic designers, content creators, designers, videographers, and photographers

Analytics, Reporting & Optimization

• Track, analyze, and report on marketing performance across all channels
• Provide actionable insights and recommendations for continuous improvement
• Use data to inform decision-making and refine marketing strategies

Operations & Team Growth

• Oversee day-to-day marketing operations and workflows
• Establish systems, processes, and documentation for scalability
• Recruit, train, and lead a growing marketing team over time
• Support the Property Manager in overseeing vendor unit lease and purchase information, and optimize its use for marketing initiatives and promotional campaigns

Qualifications

• Proven experience in marketing with both strategic planning and hands-on execution
• Strong understanding of digital marketing channels, paid media, and analytics tools
• Creative and visually driven mindset with a focus on performance and results
• Experience with CRM systems, marketing automation, and lead generation strategies
• Excellent organizational and project management skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong communication skills and leadership potential with team-building capability

Education

Degree or diploma in Marketing, Business, Communications, or a related field

What We Offer

• Opportunity to build and lead the marketing function from the ground up
• A dynamic, fast-paced, and growth-oriented environment
• Direct impact on brand positioning and business success
• Long-term leadership and career growth opportunities

Compensation

• Contract-based competitive salary
• Performance-based incentives tied to KPIs and results
• Project-based bonuses for campaigns, events, and lead generation initiatives
• Compensation growth aligned with role expansion and leadership responsibilities

How to Apply

• Resume
• Portfolio, if available
• Examples of campaigns or measurable results you have driven
• Completed questionnaire

Pay

$45,000.00-$85,000.00 per year

Work Location

In person