Digital Marketing Manager
Job Description
Position Overview
We are currently seeking an experienced and creative Digital Marketing Manager to oversee our digital campaign performance and content creation. In this role you will manage all digital platforms, develop strategies to increase traffic and social media presence, establish schedules for releasing articles or blog posts, and monitor performance to measure campaign success. You will also lead your team to meet departmental goals and deadlines, making timely adjustments when dips in performance occur. Expertise in attribution marketing using G4 is essential.
MyOutDesk has been providing virtual staffing solutions to successful entrepreneurs and work teams for nearly 20 years. We pride ourselves on maintaining great retention of our people and clients as our core values drive us to serve others continuously. Our commitment to Work-Life Balance and Rich Benefits sets us apart.
Key Responsibilities
- Oversee management of updates, design, and user experience on all digital channels
- Ensure the team is monitoring, engaging, and building upon daily messaging and posts
- Guarantee effective, cohesive, and engaging messaging per brand guidelines
- Conduct and report analysis of site and social traffic
- Establish and monitor ROI and KPIs
- Create, maintain, and implement digital marketing and editorial calendars
- Manage and support our international Marketing team
Required Qualifications
- Bachelor's degree in marketing, communication, or related field
- 5+ years of experience in marketing and team management; with at least 3 years in digital marketing management
- Solid understanding of eCommerce, PPC, SEO, and SEM
- Knowledge of media editing software (photo and video)
- Strong social media experience
- Working knowledge of web design principles, best practices, and content management platforms
- Experience with email campaign marketing platforms
- Demonstrated ability to develop and execute sales and marketing strategies
- Excellent communication skills
- Familiarity with Semrush, Screaming Frog, Google Analytics, and Webmaster Tools; Salesforce experience is a plus
Benefits & Perks
- Rich Benefits package
- Work-Life Balance focus