Associate Director, Digital Marketing Analytics
Job Description
Position Overview
CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns. You will analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness. Additionally, you will serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics. You will mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence. Finally, you will continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.
Key Responsibilities
- Develop and execute measurement and analysis plans that align with client objectives.
- Analyze campaign performance and identify opportunities for optimization.
- Provide data-driven recommendations to elevate campaign effectiveness.
- Serve as the go-to expert for internal teams and clients on digital marketing analytics.
- Mentor and inspire a team of analysts, fostering a culture of collaboration and growth.
- Explore and implement new technologies and methodologies in measurement.
Required Qualifications
- 7+ years of experience in online marketing, web analytics, or research.
- Proven ability to translate data into actionable insights.
- 3-5 years of experience leading and mentoring teams.
- Exceptional communication and interpersonal skills.
- Ability to build strong relationships and understand client needs.
- Relentless curiosity and drive to explore new technologies and methodologies.
Preferred Qualifications
- Experience in the pharmaceutical or healthcare industry.
Benefits & Perks
- Purpose-driven work that impacts healthcare outcomes.
- Collaborative environment with passionate and talented individuals.
- Ongoing professional development opportunities.
- Comprehensive benefits package to support well-being.