Digital Growth & Marketing Manager – Las Vegas, NV

Position Overview

USA Measurements builds industrial weighing equipment used by companies across the country. We’re scaling fast with new products, new markets, and aggressive growth goals.

The Mission: Build a marketing engine that consistently generates qualified leads, increases online sales, and strengthens our brand across all channels. You will own digital marketing – strategy, execution, and results – auditing current efforts, fixing what isn’t working, and scaling what is.

Key Responsibilities

• Drive traffic and demand generation through SEO, CRO, Google & Microsoft ads, retargeting, and quality content.
• Build, test, and optimize landing pages, funnels, and email sequences using data-driven decisions.
• Audit current vendor performance (SEO, PPC, CRO, email marketing), cut non-performers, scale successful campaigns, and hold vendors accountable with KPIs and ROI.
• Transition key marketing functions in-house – taking control of email marketing, SEO, PPC, CRO, content, and automation without losing momentum.
• Turn the website into a 24/7 sales machine by improving UX, product clarity, and conversion rates through continuous testing.
• Grow marketplace visibility and revenue on platforms like Amazon, eBay, TikTok Shop, and Walmart by optimizing listings, keywords, pricing, and promotions.
• Build and manage a small execution team (via Upwork/contractors) to handle repetitive tasks while focusing on high-value strategy and scaling.
• Leverage AI to eliminate low-value tasks, speed up execution, and enhance overall performance and decision-making.

Required Qualifications

• 7-10 years of real experience in D2C/eCommerce or B2B digital marketing.
• Proven experience managing SEO, CRO, paid ads, and marketplace marketing.
• Results-driven mindset with a focus on experiments, funnels, KPIs, and measurable growth.
• Ability to operate autonomously and a dislike for "committee marketing" with a track record of delivering proven results.

Note: This role is not for candidates who need constant direction, only want to “manage a brand,” or are afraid to make decisions and be held accountable for performance.

Compensation & Benefits

Compensation: $80,000–$110,000 base salary (depending on experience and proven results) plus performance bonuses tied to revenue, leads, and conversion growth. Full healthcare benefits are provided.

• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance
• Vision insurance

Job Type: Full-time Work Location: On-site in Las Vegas (M–F, 8am–5pm)