Digital Marketing & E-Commerce Manager

Job Overview

We are seeking a dynamic and results-driven Digital Marketing & E-Commerce Manager to lead our online presence and sales initiatives In the Automotive business. In this role, you will develop and execute comprehensive digital marketing strategies that enhance brand visibility, drive traffic, and maximize conversions across various digital channels. Your expertise will help us stay ahead in the competitive e-commerce landscape by leveraging innovative marketing techniques, data analytics, and creative content. This is an exciting opportunity for a passionate professional eager to make a significant impact in the digital space while fostering growth and engagement.

Responsibilities

• Develop, implement, and optimize integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and email marketing channels to increase brand awareness and sales.
• Manage and enhance the company’s e-commerce platform using content management systems like WordPress, ensuring seamless user experience and functionality.
• Utilize SEO tools and perform keyword research to improve organic search rankings and increase website traffic through effective SEO strategies.
• Conduct conversion rate optimization (CRO) efforts by analyzing user behavior with Google Analytics and other analytics tools to refine landing pages, calls-to-action, and overall site performance.
• Create compelling content including copywriting, graphic design using Adobe Creative Suite, and content creation tailored for social media management and digital advertising campaigns.
• Oversee social media marketing efforts on platforms like Facebook, Instagram, and others to engage audiences and promote products or services effectively.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve overall campaign performance through targeted messaging.

Skills

• Manage and optimize online advertising campaigns (Facebook Ads, Instagram Ads, Google Ads)
• Manage and update company website and e-commerce store
• Oversee and optimize eBay and Amazon storefronts (product listings, pricing, inventory)
• Create and manage social media content to support marketing campaign
• Improve online sales performance and conversion rates

Job Type

Part-time

Pay

$500.00 - $700.00 per week

Benefits

• Flexible schedule

Work Location

In person