Marketing Associate - Performance

Position Overview

Join Bell Partners and be a difference maker. At Bell Partners, our mission is to be the apartment company of choice by creating value and honoring commitments to our residents, partners, and associates. As stewards of over 85,000 homes across 13 states and the District of Columbia, we pride ourselves on exceptional results and a collaborative work culture where every associate matters.

Performance Marketing Associate plays a key role in driving Bell’s digital marketing performance and growth. You will execute, monitor, and optimize marketing campaigns across paid and organic channels—including internet listing services, search, display, social, and email—to attract high-quality leads, convert efficiently, and deliver measurable ROI. Working closely with the Account Management Team, you’ll turn insights into action in a hands-on, detail-driven environment.

Key Responsibilities

• Assist in planning, setup, and daily management of campaigns across Internet Listing Sites, Google Ads, Bing, Meta, CTV, social, and display networks.
• Monitor campaign performance and make real-time optimizations to improve CTR, conversion rates, and cost efficiency.
• Collaborate with creative and digital teams to refresh ad copy, imagery, and landing pages to support campaign goals.
• Maintain advertising platforms by updating budgets, targeting settings, and keyword lists in line with active campaigns.
• Track and report progress to ensure all initiatives stay within budget and meet KPIs.
• Support on-page and technical SEO projects including metadata, internal linking, and content optimization.
• Conduct keyword and competitive analyses to identify trends and improve ranking.
• Build and maintain performance dashboards and reports to measure campaign effectiveness and ROI.
• Analyze data across platforms (Google Analytics, GA4, Ads Manager, etc.) to surface trends and inform strategy.
• Prepare performance summaries, highlighting successes and optimization opportunities.
• Work with teams to align creative and messaging across both paid and organic channels while ensuring brand compliance.
• Participate in testing and rollout of new digital tools and marketing technologies; stay current on industry trends.
• Perform additional duties as assigned.

Required Qualifications

• Familiarity with platforms such as Google Ads, Facebook Ads Manager, and Google Analytics (GA4).
• Experience with SEO tools (e.g., SEMrush) and strong analytical skills for tracking and interpreting data.
• Excellent organizational skills, a keen attention to detail, and ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• A collaborative mindset with a passion for driving measurable results.
• Curiosity and drive to stay ahead of performance marketing and automation trends.
• 2-3 years of experience in performance marketing, SEO, PPC, or related analytical roles.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).