Director of Marketing

Position Overview

Schedule: Full-time

ABOUT THE AT&T PERFORMING ARTS CENTER – The AT&T Performing Arts Center is a nonprofit foundation that operates and programs a 10-acre campus in downtown Dallas, featuring three premier performance venues and a park. The Center presents Broadway productions, foremost dance companies with TITAS Presents, top concerts, performers, and cutting-edge speakers while also offering extensive educational and free community programs. In a culture grounded in inclusion, diversity, and a commitment to community values, the Center serves as a vibrant cultural hub.

Job Summary – Under the direction of the Vice President and Executive Producer, the Director of Marketing is responsible for managing all facets of marketing strategy, implementation, brand management, audience development, and event public relations for both on-campus and off-campus venues. This role involves mentoring a cross-functional team (including the Director of Marketing Operations and Technology, Director of Audience Development, Associate Director of Marketing, and Publicity Manager) to achieve revenue, attendance, and publicity goals. The successful candidate will be detail-oriented, highly organized, and capable of thriving in a fast-paced environment while upholding the Center’s core values.

Key Responsibilities

• Develop and manage the marketing funnel to build brand awareness, demand generation, lead acquisition, and audience development.
• Collaborate with the Associate Director of Marketing to create and direct an integrated marketing strategy and sales plan supporting subscriptions, single tickets, group sales, and B2B sales through various media channels.
• Oversee the development of marketing media and advertising plans for show promotions, including budgeting and customized advertising strategies for each season and performance.
• Monitor sales and revenue forecasts while providing analysis of season and single ticket sales.
• Initiate actions to address events with lagging sales, ensuring attendance and revenue goals are met.
• Support communications with artists, shows, and production marketing agencies in collaboration with the Associate Director regarding ad planning, pricing, and strategy.
• Serve as the brand manager for all AT&T PAC marketing communications and oversee brand health strategies.
• Collaborate on content marketing initiatives aimed at increasing patron engagement and brand interest.
• Foster opportunities for audience development and community connections, with an emphasis on engaging underrepresented audiences.
• Manage the marketing team to boost RSVPs and attendance at free and community events.
• Direct all aspects of publicity marketing, including influencer campaigns, media relations, season announcements, and event organization.
• Negotiate media placements, sponsorships, and promotional partnerships to drive sales.
• Oversee audience and market research, presenting findings institution-wide.
• Manage relationships with external vendors, agencies, and designers.
• Collaborate extensively with Development, External Affairs and Education, Operations, TITAS, and liaison with the Resident Companies.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Communications or a closely related discipline, or equivalent experience in advertising and marketing.
• Minimum of five years of marketing experience generating revenue for ticket sales or ecommerce products/services.
• Demonstrated experience in managing and developing publicity, press, and influencer marketing strategies.
• Proven ability to think creatively and engage targeted audiences effectively.
• Must possess superior written and verbal communication skills with strong editorial judgment reflective of the Center’s voice.
• Detail-oriented with exceptional organizational and project management skills.
• Willingness to respond to alerts and critical needs during non-standard business hours.
• Strong analytical skills and business acumen, with a proactive, self-starter attitude.
• Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint.

Preferred Qualifications

• Experience in entertainment marketing with exposure to single ticket and subscription models in Performing Arts, Concerts, Broadway, or Festivals.
• A deep appreciation for the performing arts combined with an enthusiastic alignment to the Center’s core values and mission.