Marketing Specialist (HBC)

Position Overview

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is seeking an Entry-Level Marketing Specialist based in Kansas City, MO (Hybrid | Full-Time). In this role you will drive marketing strategy, coordination, and execution across various channels including e-commerce and B2B marketing, while creating compelling narratives that elevate our brand and support business growth.

Key Responsibilities

• Strategy Development: Research, develop, and execute content and tactics for assigned channels. Define creative strategy and deliver compelling storytelling, SEO recommendations, and proof points to creative teams.
• Cross-Functional Collaboration: Partner with sales, product development, and creative teams to align marketing efforts with overall business objectives.
• Execution: Manage campaigns from conception to completion across digital, social media, email, content marketing, and traditional advertising. Coordinate internal and external/freelance resources as needed.
• Data Analysis: Track and analyze performance metrics and customer insights to refine strategies, improve ROI, and report on channel effectiveness.
• Market Research: Monitor industry trends, competitive landscape, and emerging technologies to identify opportunities and develop impactful content and tactics.

Required Qualifications

• Bachelor’s Degree
• Minimum of 2 years’ experience in a marketing or agency role

Preferred Qualifications

• Strong project management and organizational skills
• Ability to thrive in a fast-paced, collaborative environment
• Experience with digital marketing platforms (Ex: CommerceCloud, Klaviyo, SproutSocial)
• Understanding of campaign touchpoints for lead generation and customer retention
• Excellent analytical, presentation, oral, and written communication skills
• Results-oriented mindset
• Experience with Google Analytics and/or Adobe Analytics
• Working knowledge of SEO and keyword-driven content
• Familiarity with marketing automation tools
• Flexible, adaptable, and comfortable with ambiguity
• Self-motivated, proactive, and growth-oriented
• Strong relationship-building skills with internal teams and external partners
• Ability to contribute independently and as part of a team