Vice President Of Marketing and Sales

Position Overview

The Vice President of Marketing & Sales (VPMS) will be the driving force behind Assist Programs’ next phase of expansion. In this role you will lead all marketing and sales initiatives to grow the organization’s presence across multiple school districts and communities. You will be hands-on in developing relationships with district leaders, crafting compelling messaging, and building systems that generate consistent new contracts and partnerships – directly impacting students, educators, and communities.

Key Responsibilities

• Sales Leadership: Develop and execute a comprehensive sales strategy targeting school sites and district partnerships.
• Build relationships with superintendents, principals, and decision-makers to grow program adoption.
• Lead outreach, proposals, bids, and presentations, supported by administrative and VA teams.
• Represent Assist Programs at educational conferences, networking events, and district meetings.
• Establish clear pipeline tracking and conversion systems using CRM tools.
• Marketing & Branding: Oversee marketing and branding activities to strengthen visibility and credibility within the education community.
• Lead messaging, storytelling, and digital marketing strategies to increase awareness and engagement.
• Manage internal and external marketing resources (VAs, designers, etc.).
• Improve communication channels – website, social media, newsletters, and campaigns – to reflect brand values and outcomes.
• Leadership & Collaboration: Collaborate with the CEO and COO to align strategies with operational capacity and growth goals.
• Supervise and develop administrative and outreach staff; expand the team as needed.
• Foster a culture of accountability, innovation, and data-driven decision-making.
• Data & Performance: Establish KPIs for outreach, leads, conversions, and marketing ROI.
• Conduct monthly performance reviews and report metrics to leadership.
• Continuously assess market opportunities and competitor positioning to refine strategy.

Required Qualifications

• 3+ years of experience in marketing, sales, or business development.
• Proven track record of growing revenue or partnerships, ideally within education, youth programs, edtech, or nonprofit sectors.
• Experience working with or selling to school districts is highly preferred.
• Previous leadership experience in mid- to large-sized organizations.
• Strategic sales planning and execution.
• Exceptional relationship-building and communication skills.
• Public speaking and presentation expertise.
• CRM management and pipeline optimization.
• Strong marketing acumen – branding, messaging, and digital presence.
• Outgoing, personable, and passionate about education and community impact.
• Entrepreneurial and results-driven mindset with the ability to thrive in a fast-paced, growth-oriented environment.
• Collaborative, receptive to feedback, and relentlessly committed to improvement.
• Highly organized, reliable, and able to meet tight deadlines with professionalism.

Preferred Qualifications

• Marketing experience: 3 years (Preferred)
• Social media strategy experience: 1 year (Preferred)
• Event planning experience: 1 year (Preferred)

Benefits & Perks

• Base Salary: $82,000 – $99,000 per year
• Benefits: Full employee benefits package including Dental insurance, Health insurance, Paid time off, Professional development assistance, Referral program, and Vision insurance
• Perks: Travel to conferences, professional development, and leadership exposure