Marketing Specialist/Manager

Position Overview

The HubSpot Marketing Specialist/Manager role is responsible for managing and optimizing HubSpot CRM to drive lead generation, nurturing, and conversion tracking. Located in Houston, TX with an in-person interview mode at the Houston office, the candidate will work on designing inbound marketing campaigns, email workflows, landing pages, and performance analytics.

Key Responsibilities

• Manage and optimize HubSpot CRM for lead generation, nurturing, and conversion tracking
• Create and execute inbound marketing campaigns using HubSpot’s marketing automation tools
• Design and implement email marketing workflows, drip campaigns, and lead scoring models
• Develop landing pages, forms, and CTAs using HubSpot’s content management system
• Monitor and analyze marketing performance metrics, ROI, and campaign effectiveness
• Manage social media integration and social publishing through HubSpot
• Create and optimize SEO content strategy using HubSpot’s SEO tools
• Set up and maintain marketing attribution reporting and dashboard creation

Required Qualifications

• 3-5 years experience with HubSpot Marketing Hub (certification preferred)
• Strong understanding of inbound marketing methodology
• Proficiency in marketing automation, lead nurturing, and segmentation
• Experience with A/B testing, conversion optimization, and analytics
• Knowledge of HTML/CSS for email and landing page customization
• Familiarity with integrations (Salesforce, Google Analytics, social platforms)
• Strong analytical skills with data-driven decision making

Preferred Qualifications

• HubSpot Marketing Software Certification
• Experience with content marketing and blogging
• Knowledge of buyer persona development and customer journey mapping