Senior Specialist, Marketing Sales

Position Overview

The Senior Specialist, Marketing Sales is responsible for creating engagement and retention strategies for both B2B and D2C audiences. Working with cross-functional partners, this role supports the development and execution of marketing campaigns—including campaign execution, program management, brief development, segment definition, copywriting, workflow development, and reporting & analytics. Location: Atlanta, Georgia (Remote); Salary: $69,120 - $90,720 per year.

Key Responsibilities

• With support from the leader, contribute to defining campaign objectives and aligning them with business goals based on company metrics and marketing acumen.
• Support the creation of marketing and communication tactics by developing segmentation strategies, value propositions, writing copy, designing channel communications, and maintaining campaign timelines.
• Manage the creation of tactical campaigns that support consumer experiences and influence work streams across multiple teams.
• Develop and execute campaign testing and A/B testing strategies to optimize performance over time.
• Analyze campaign results and share insights with cross-functional teams.
• Serve as a subject matter expert within the marketing organization by understanding core products, membership benefits, provider experiences, and effective tactics.
• Ensure compliance with all applicable laws and regulations.
• Perform other duties as assigned.

Required Qualifications

• Education: Bachelor's degree or 4+ years of commensurate experience.
• 2+ years of experience engaging consumers and driving digital engagement within marketing.
• 1+ years of experience working closely with cross-functional teams (e.g., brand strategy, creative, marketing strategy, and/or CRM).
• 1+ years of experience using data to inform decision making.
• 1+ years of experience managing partners and projects cross-functionally within tight timelines.
• 1+ years of experience with measurement and analytics, including overseeing campaign tests/setup.
• Proven experience in using AI, automation, and driving innovation.

Benefits & Perks

• Eligible for comprehensive employee benefits including medical, dental, and vision coverage.
• Participation in Oscar's unlimited vacation program and annual performance bonuses.
• Additional benefits include 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.