Growth Marketing Specialist (Paid Social)

Position Overview

NoGood is an award-winning, tech-enabled growth consultancy that fuels the success of iconic brands worldwide. Based in NYC with a global client roster including Nike, Oura, TikTok, and more, we blend strategy, creative, content, and data-driven growth expertise. We are seeking a Paid Social specialist experienced in managing ad spend (minimum $10,000) for D2C brands or B2B SaaS products. This role partners closely with creative, product, and content teams to launch holistic, full-funnel paid social campaigns across platforms such as Facebook/Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and TikTok.

Key Responsibilities

• Provide strategic insight on emerging trends and industry developments impacting the social media landscape.
• Launch ad campaigns across paid social platforms for multiple clients.
• Become an expert on clients' brands and goals to develop creative solutions that boost reputation and conversions.
• Leverage deep understanding of products and competitors to design high-engagement campaigns.
• Collaborate with branding/creative teams to ensure ad assets (static imagery & video) and copy meet brand guidelines.
• Present weekly campaign performance reports, highlighting successes and proposing new experiments.
• Advise clients on improving bottom-of-funnel performance to lower overall CAC and improve LTV.
• Maintain regular client communication and demonstrate strong project management skills.

Required Qualifications

• Minimum 1+ years of experience managing ad spend across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest. Experience with Paid Search is a major plus.
• Proven track record of managing a monthly paid social budget of at least $10,000.
• Deep knowledge in liaising with product teams to correctly set up events on various ad platforms; familiarity with marketing attribution tools like Rockerbox or Appsflyer is a plus.
• Experience collaborating with branding/creative teams to produce high-quality ad assets that align with brand guidelines.
• Skilled in reporting ad performance across platforms and communicating ongoing experiments.
• Highly analytical with a strong drive to achieve client KPIs.
• Expertise in integrating paid, owned, and earned media in social campaign orchestration.
• A passion for the social media landscape with demonstrated thought leadership in the space.

Benefits & Perks

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: Hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

Compensation & EEO Transparency

Compensation: $50,000-$75,000 base pay plus bonus.

NoGood is committed to pay transparency, equity, and an inclusive work environment. We comply with all relevant laws regarding compensation, pay transparency, and equal opportunity. All qualified candidates will be considered without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. Reasonable accommodations will be provided throughout the application and interview process.