Director of Marketing and Admissions

Position Overview

Pinecrest School is seeking a dynamic and experienced Director of Marketing and Admissions to join our administrative leadership team. This role works directly with the Head of School and collaborates with the Director of Academics to contribute to key strategic decisions that shape the school's future.

To Apply: Please submit your resume and cover letter to head@pinecrestschool.org

Key Responsibilities

• Admissions: Design and execute the entire admissions process—from inquiries and campus tours to applications, family interviews, and enrollment.
• Admissions: Develop and implement strategic recruitment plans to attract mission-appropriate families and meet annual enrollment goals.
• Admissions: Organize, manage, and attend admissions events such as open houses, new family orientations, and information sessions (with some evening and weekend availability).
• Admissions: Maintain accurate data, track key metrics, and provide regular admissions reports to the Head of School.
• Admissions: Serve as the primary welcoming point of contact for all prospective families.
• Marketing: Develop and manage the school's marketing strategy to enhance visibility and strengthen brand identity.
• Marketing: Maintain and update the school website with a focus on SEO and user experience, editing existing pages and creating new content.
• Marketing: Create compelling visual content for social media, website posts, and print materials using tools like Canva.
• Marketing: Manage the school's social media accounts (e.g., Facebook, Instagram) with consistent and engaging posts.
• Marketing: Write and distribute internal and external communications, including newsletters and announcements.
• Marketing: Develop, implement, and analyze targeted email marketing campaigns for various audience segments using CRM or email platform tools.
• Marketing: Manage, monitor, and optimize paid digital advertising campaigns (PPC) and engage with third-party ad networks to meet KPIs.
• Marketing: Identify and engage with third-party web platforms and local guides to secure high-quality backlinks and strategic digital placements.
• Community & Media: Lead community outreach initiatives to build and maintain strong relationships with feeder schools, local organizations, and community partners.
• Community & Media: Support and attend key internal community events to foster a strong school spirit.
• Community & Media: Oversee the school's media collection by organizing and ensuring accessible storage of photos and videos for families.

Required Qualifications

• Exceptional interpersonal skills: A strong, empathetic communicator with the ability to connect authentically with children, parents, staff, and the wider community.
• Superior organizational skills: Meticulous attention to detail and capacity to manage multiple complex projects, deadlines, and data streams simultaneously.
• Very strong technology skills: High proficiency with website management systems (CMS), social media platforms, digital design tools (like Canva), office suites, and databases.
• Self-starter and team player: Proven ability to work independently while thriving as a collaborative member of a small administrative team.

Preferred Qualifications

• Education: Bachelor’s degree in marketing, communications, education, business, or a related field.
• School Experience: Prior experience in an independent school setting is strongly preferred.
• Non-Profit Experience: Familiarity with the non-profit sector.
• Field Experience: Demonstrable experience in admissions, enrollment management, or marketing.