Product Marketing Manager, Healthcare Education
Wolters Kluwerabout 1 year ago
Philadelphia, Pennsylvania, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
Key Responsibilities
- Market Research: Collaborate internally and externally to collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and adjust marketing strategies accordingly while providing strategic insights based on market and competitive analysis.
- Product Expertise: Maintain an expert understanding of our portfolio, products, differentiators, customers, and competition.
- Product Launches: Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment among product, sales, and marketing teams.
- Campaign Execution: Develop, execute, and measure cross-channel campaigns with cross-functional teams including product management, sales, and central marketing. Refine and optimize product messaging and positioning.
- Lead Generation: Collaborate with central marketing and solutions marketers to generate and nurture leads to achieve campaign goals and metrics.
- Data Analytics: Track, report, and analyze program performance and ROI using data-driven insights to define future best practices.
- Competitive Analysis: Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
- Sales Collaboration: Work with sales and partners to develop materials (playbooks, sales collateral, presentations, flyers/emails, product documents, and competitive grids) that enable teams to sell and deliver new offerings, including support for internal sales training.
- Customer Insights & Thought Leadership: Gather customer insights during seminars, tradeshows, and on-site visits to inform product development and marketing strategies while driving thought leadership through white papers, blog content, and speaking opportunities.
- Event Management: Plan and manage marketing events such as webinars, conferences, and trade shows to increase brand visibility and engage target audiences.
Required Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in sales enablement and/or B2B product marketing.
- Strong project management and leadership capabilities.
- Demonstrated success in launching new products and growing market share.
- Advanced expertise in market research, competitive analysis, and data interpretation.
- Proactive problem solving with a high level of self-motivation.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to quickly grasp complex products and communicate their value clearly.
- Exceptional writing skills with the ability to simplify technical concepts.
- Proficiency in marketing automation tools and CRM platforms.
- Excellent verbal and written communication skills.
- Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
- Travel Requirements: Approximately 35% travel for conferences, campus visits, tradeshows, and team meetings, including occasional meetings outside of traditional 9-5 hours.
Preferred Qualifications
- Master’s degree in Marketing, Business, or a related field.
- Experience in higher education, healthcare, or biological sciences.
- Deep understanding of the healthcare education landscape.
Note: Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Required Skills
competitive analysis
project management
CRM proficiency
product expertise
campaign execution
data analytics
event planning
lead generation
content creation
market research
sales collaboration
marketing automation