Social Media & Marketing Coordinator

Position Overview

We’re seeking a creative and motivated Social Media Marketing Coordinator to help elevate our brand presence across our multi-family residential portfolio. This position is ideal for someone who loves creating engaging content, connecting with audiences online, and showcasing what makes each community feel like home. You’ll play a key role in promoting our properties, supporting leasing efforts, and building an authentic online community for current and future residents.

Key Responsibilities

• Create, schedule, and publish engaging social media content for multiple apartment communities across platforms like Instagram, Facebook, LinkedIn, TikTok, and Google Business.
• Collaborate with property teams to gather photos, resident stories, and event highlights that showcase the lifestyle and amenities of each community.
• Support leasing and occupancy goals by developing social campaigns that generate qualified leads and highlight available floor plans, specials, and community features.
• Monitor social channels for inquiries, reviews, and resident feedback — respond promptly and professionally to maintain a positive brand reputation.
• Assist in planning and promoting resident events, community spotlights, and local partnerships to both support leasing goals and engage current residents.
• Track key performance metrics (engagement, impressions, follower growth, traffic, and leads) and prepare monthly reports.
• Stay up to date on multifamily marketing trends, local competitors, and new platform features to keep our digital presence fresh and effective.
• Coordinate with photographers and videographers to schedule photo-shoots and ensure consistent brand aesthetics across all communities.
• Collaborate with the Director of Marketing and leasing teams to ensure consistent brand messaging across social media platforms, websites, print media, and Entrata communications.
• Create branded, property-specific email templates in Entrata for the leasing team to use in communications with prospects and residents alike.
• Build and maintain print media for leasing teams including community overviews, floorplans, property folders, and business cards.
• Spend time onsite at each property to gain intimate knowledge of property offerings and build strong relationships with leasing and maintenance teams.
• Assist the Director of Marketing in creating the Social Media Content Calendar.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Social Media Marketing or a related field (or equivalent experience).
• 0–5 years of experience in social media, marketing, or property management (internships or leasing office experience a plus).
• Proven expertise in managing and creating content across key social media platforms with an ability to tailor content to each platform’s audience and trends.
• Strong understanding of major social media management tools for business (e.g., Meta Business Suite, Google Business Profile).
• Excellent written and verbal communication skills with a friendly, approachable tone suited for residents and prospects.
• Detail-oriented and highly organized with the ability to manage multiple community pages and projects simultaneously.
• Creative eye for photography, video, and visual storytelling.
• Proficiency in Adobe Creative Suite, Canva, and Vimeo, with essential video editing skills.
• Familiarity with Entrata Software and ILSs (Apartments.com & Zillow) is a plus.
• Enthusiasm for real estate, property management, and creating online communities that reflect vibrant, connected living spaces.
• Effective time management skills with the ability to shift between tasks and properties seamlessly, adjusting priorities according to changing daily needs.