Digital Marketing Manager, Paid Media & Growth

Opportunity at a Glance

We’re looking for a Digital Marketing Manager to own and scale our paid media and digital growth programs. This role is responsible for managing multi-million-dollar annual paid media spend across LinkedIn, Google, and Meta, launching new campaigns, optimizing performance, and tying digital investment directly to lead generation and growth outcomes.

This is a hands-on role for someone who enjoys being close to work and makes data driven decisions but understands what motivates an audience. You’ll be monitoring and optimizing campaigns daily, proposing and measuring testing strategies, and uncovering untapped opportunities for growth. You’ll also manage external vendors or agencies as needed and help us thoughtfully incorporate AI-driven tools and automation into our digital marketing efforts.

Responsibilities

Paid Media Strategy & Execution

• Own day-to-day management and measurement of paid media campaigns
• Plan, launch, optimize, and scale campaigns aligned to growth and lead-generation goals
• Manage and optimize an annual paid media budget with a strong focus on ROI, CPL, lead quality and conversion rate
• Continuously test audiences, creative, messaging, keywords, and offers to improve performance

Performance Measurement & Optimization

• Track, analyze, and report on campaign performance using GA4, ad platforms, and CRM data
• Translate performance data into insights and recommendations for optimization
• Partner with marketing and sales stakeholders to ensure paid media drives high-quality leads and pipeline impact
• Build clear, actionable reporting that shows what’s working, what’s not, and why

Growth & Lead Generation

• Manage and optimize digital programs focused on growth and demand generation
• Collaborate on landing page strategy, conversion optimization, and funnel performance
• Identify new opportunities for scaling lead generation through paid and digital channels

Agency & Vendor Management

• Manage relationships with external agencies or vendors supporting paid media execution
• Set strategy and expectations, review performance, and ensure accountability
• Know when to lean on external partners and when to bring execution in-house

AI & Innovation

• Explore and apply AI and automation tools to improve efficiency and performance, including:
• Ad copy and creative testing
• Keyword and audience expansion
• Performance analysis and reporting
• Stay current on platform innovations and emerging best practices in digital and performance marketing

Skills, Qualifications and Experience

• 5–8 years of digital marketing experience, with 3+ years hands-on paid media management
• Proven experience managing LinkedIn Ads and Google Ads campaigns
• Experience owning and optimizing six-figure to low seven-figure paid media budgets
• Strong analytical skills and comfort working with performance metrics and dashboards
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Eloqua)
• Ability to manage agencies and vendors with confidence and clarity
• Strong communication skills and the ability to explain performance to non-technical stakeholders
• Experience using AI tools to support marketing execution or analysis

Nice-to-Have

• Experience in B2B, SaaS, professional services, or mission-driven organizations
• Familiarity with longer or more complex sales cycles