Vice President Marketing

Position Overview

Parker and Sons is seeking a Senior Vice President of Marketing to join the executive leadership team. This role is responsible for developing and executing an enterprise-wide marketing strategy that accelerates growth, enhances brand equity, drives demand generation, and strengthens customer experience across all locations. The ideal candidate is a direct-to-consumer, data-driven marketer who can scale a high-velocity marketing engine and collaborate closely with Operations, Sales, and Finance to align marketing investments with business outcomes.

Key Responsibilities

• Develop and execute an enterprise-wide marketing strategy aligned with growth goals and market expansion plans.
• Oversee a $10M+ annual marketing budget with discipline, rigor, and ROI accountability.
• Mentor and scale a high-performing internal marketing team dedicated to demand generation and customer acquisition.
• Implement full-funnel performance marketing strategies across digital and traditional channels.
• Collaborate with cross-functional teams—including Operations, Sales, Finance, and Technology—to ensure marketing initiatives drive business outcomes.

Required Qualifications

• 15+ years of progressive marketing leadership experience, including executive-level oversight.
• Proven success leading marketing for multi-location or multi-brand businesses, preferably in B2C service or consumer-focused industries.
• Expertise in performance marketing, digital channels, customer acquisition strategy, and full-funnel optimization with proven ROI improvement while managing budgets of $10M+.
• Strong analytical, leadership, influencing, and communication skills, with a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Preferred Qualifications

• MBA or an advanced degree is considered a plus.
• Experience in implementing scalable marketing processes and systems.
• Expertise in advanced analytics, attribution modeling, and performance metric optimization.

Benefits & Perks

• Competitive Compensation with a Bonus Eligible position at 10% of base salary.
• Annually Accrued PTO Plan to support work-life balance.
• Health, Vision, and Dental plans available for you and your family.
• 401K Retirement Plan with a company match of 30% up to the first 6% of your contributions.