Coordinator, Marketing

Position Overview

Location: Las Vegas North Premium Outlets

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based initiatives, managing local and tourism marketing activities, fostering positive retailer and community relations, and handling SBV administrative duties.

Key Responsibilities

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
• Collaborate with the Director of Marketing to formulate and implement a cohesive social media strategy across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.
• Monitor, respond to, and cultivate community feedback on social media using tools like YEXT to enhance engagement and customer loyalty.
• Adhere to policies and procedures related to each marketing department initiative within the center.
• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up, ensuring professional and timely implementation.
• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
• Support marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
• Contribute to the execution and coordination of the property-wide Customer Service Initiative in collaboration with various departments.
• Actively participate in community-centric events, networking, and community outreach efforts.
• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.
• Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.
• Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
• Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings to achieve the center's goals.
• Assist in the preparation of contracts and purchase orders.
• Manage the mall website, oversee social media communications, create retailer newsletters, and develop collateral material.
• Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
• Provide advice and contribute to marketing strategies, tourism programming, and retailer integration within the marketing team.
• Support DMBD & ADMBD in coordinating materials, presentations, and trade show preparations.
• Increase retailer participation in Tourism initiatives such as FAMS, Community events, and Concierge events.
• Act as the primary contact for Shop and Stay Packages, Group Tours, and programs with hotels.
• Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.
• Track and analyze tourist traffic, including groups and free independent travelers.
• Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings to achieve the center's goals.

Required Qualifications

• College degree preferred
• 3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing, tourism, social media, or communication
• Ability to handle multiple projects simultaneously
• Well-developed oral and written skills
• Sound fiscal management and budgeting skills
• Excellent word processing, Excel, and PowerPoint skills
• Flexibility to work varied schedules including weekends and evenings
• Bilingual is a plus