Director / Vice President of Brand and Marketing

Position Overview

Location: New York, NY |Type: Hybrid |Reports to: President, HealthyBaby

As the Director / Vice President of Brand & Marketing, you will be the strategic leader responsible for shaping and executing our brand vision. You’ll build and lead a talented team focused on creating a cohesive brand strategy and impactful marketing initiatives that deeply engage our community. You will also lead the portfolio strategy alongside the Founder, President, and Director of Innovation to develop and sustain our product pillars while overseeing all consumer-facing marketing efforts including product marketing, social media, influencer partnerships, and overall brand storytelling.

Compensation: $180K-$200K DOE

Key Responsibilities

• Brand Strategy Development: Craft and refine the overall brand strategy to ensure HealthyBaby’s messaging resonates and stands out in the market.
• Marketing Leadership: Lead the marketing team in developing and executing integrated marketing plans across digital and physical consumer touchpoints.
• Product Marketing: Oversee the go-to-market strategy for new products, aligning launches with the brand’s values and target audiences.
• Community and Social Media: Guide the creation of compelling social media content and foster a vibrant community presence that reflects our mission.
• Team Management: Build, mentor, and inspire a high-performing marketing team.
• Consumer Insights: Analyze market trends, customer feedback, and the competitive landscape to drive strategic decisions.
• Partnerships & Collaborations: Identify and manage strategic partnerships and influencer relationships to amplify the brand.

Required Qualifications

• Proven experience in a senior marketing leadership role, preferably within the consumer goods or parenting/family-focused industry.
• Strong strategic thinking and a demonstrated history of building successful brand campaigns.
• Experience in building and leading high-performing teams while collaborating across departments.
• Solid knowledge of digital marketing, social media, influencer marketing, and community engagement; experience with subscription services is a plus.
• Exceptional analytical skills to translate insights into actionable marketing initiatives.
• Excellent communication and storytelling abilities with a passion for building meaningful brand experiences.