Email Marketing Specialist

Position Overview

Are you a creative and strategic thinker with a passion for email marketing? Comcast is seeking an Email Marketing Specialist to join our dynamic and innovative team in the telecommunications industry. In this role, you will drive email marketing campaigns, analyze performance data, and make data-driven decisions to optimize our strategy. If you have a strong understanding of email marketing best practices, excellent communication skills, and a keen eye for detail, we encourage you to apply and help shape the future of our email marketing efforts at Comcast.

Comcast is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and implement email marketing campaigns to drive customer engagement and retention.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all email communications.
• Analyze email performance data and make data-driven decisions to optimize campaign effectiveness.
• Monitor email deliverability and ensure compliance with email marketing regulations.
• Stay up-to-date with industry trends and best practices to continuously improve email marketing strategy.
• Create and manage email marketing calendars and schedules to ensure timely delivery of campaigns.
• Work closely with the design team to create visually appealing and effective email templates.
• Conduct A/B testing to improve email open and click-through rates.
• Utilize email marketing automation tools to streamline processes and improve efficiency.
• Collaborate with the marketing and sales teams to align email marketing efforts with overall business goals and objectives.
• Monitor and track email marketing KPIs, providing regular reports and insights to stakeholders.
• Respond to customer inquiries and troubleshoot any email-related issues.
• Ensure email marketing efforts are in line with company brand and voice.
• Keep track of email marketing budget and expenses.
• Continuously evaluate and improve email marketing strategies to drive better results.