Sr. Director, Marketing ( Air Travel Industry )

Position Overview

The Senior Director of Marketing & Communications (Air Travel Industry) will lead enterprise-wide marketing and communications for a diversified portfolio of retail and food & beverage concepts operating in airport and travel-centric environments. This executive will be responsible for elevating brand visibility, driving revenue performance, and ensuring consistent messaging in high-volume, highly regulated, secure transportation hubs.

COMPENSATION: $175-195,000 | 20-25% Bonus | Add'l Incentives
WORK LOCATION: Full-time onsite in Miami, FL

This role requires a deep understanding of airport operations, airport retail dynamics, passenger behavior, and the operational complexities of secure, high-traffic transportation hubs. The leader will develop data-driven, location-specific strategies, manage time-sensitive and reputational communications, and partner closely with internal stakeholders and external entities to support growth, innovation, and operational continuity.

Key Responsibilities

• Define and execute integrated marketing and communications strategies tailored to airport retail and dining environments, driving brand awareness, traffic, and sales.
• Develop location-specific marketing approaches by terminal, concourse, and airport, leveraging passenger flow patterns, dwell time, and travel behavior insights.
• Own marketing performance metrics, establish KPIs, and measure ROI to continuously refine campaigns and maximize impact in high-traffic settings.
• Ensure brand consistency and messaging alignment across all concepts, channels, and locations while adapting execution to local operational requirements.
• Lead crisis, disruption, and reputation management communications related to delays, closures, security events, construction, or operational interruptions.
• Collaborate with airport authorities, landlords, franchise partners, and regulatory stakeholders on co-marketing initiatives and promotional approvals.
• Oversee development of compelling, concise messaging optimized for digital, social, mobile, and on-site platforms.
• Support and scale digital and experiential initiatives including ordering technology, wayfinding integration, and contactless guest engagement tools.
• Partner with operations, IT, and leadership to align marketing initiatives with on-the-ground execution and airport compliance standards.
• Lead, mentor, and grow high-performing marketing teams, supporting new store openings, renovations, and portfolio expansion.
• Act as the primary steward of brand integrity across all internal and external communications, including investor, partner, and public-facing materials.
• Manage agency relationships, vendor partnerships, and marketing budgets to ensure efficiency and strategic alignment.

Required Qualifications

• 10+ years of progressive marketing experience.
• 3-5 years in senior or executive leadership roles.
• Experience in Airport Operations or Retail Marketing is mandatory.
• Proven success managing multi-location, multi-brand, or franchise-based marketing organizations.
• Background in retail, restaurant, hospitality, travel, or transportation-driven industries.
• Strong strategic, analytical, and financial acumen with a track record of data-informed decision making.
• Advanced expertise in digital marketing, social media, mobile engagement, and location-based marketing.
• Exceptional communication, presentation, and stakeholder management skills.
• Ability to perform effectively in high-pressure, time-sensitive, and highly visible environments.
• Willingness to support non-traditional schedules and peak travel periods as required.
• Strong brand-building and reputation management experience in complex operational settings.

Benefits & Perks

• Medical, dental, and vision coverage
• Retirement savings plan with employer contribution
• Paid time off and vacation program