Patient Engagement Administrator — Digital Marketing (Specialty Pharmacy)

Position summary

- Manage and execute digital marketing and patient engagement programs to grow patient acquisition, adherence, satisfaction, and retention for a specialty pharmacy. Combine healthcare compliance knowledge, marketing strategy, and hands-on campaign management to drive measurable outcomes across digital channels and patient touchpoints — including converting digital leads into real dispenses.

Key responsibilities

• Plan, create, and manage multi-channel digital marketing campaigns (email, SMS, paid search, display, social, retargeting, SEO) targeted to patients, prescribers, and caregivers.
• operate patient engagement programs (automated onboarding, adherence reminders, refill reminders, education drip campaigns, patient portals) to improve initiation and persistence.
• Own patient communication calendar and segmentation strategy; build and maintain CRM journeys and audience lists.
• help with content creation: patient education, landing pages, microsites, video scripts, ad copy, and outreach templates ensuring plain-language, health-literacy–friendly messaging.
• Capture and manage digital leads from marketing channels; communicate promptly with patient leads, qualify inquiries, coordinate necessary intake (insurance, prior authorization, clinical screening) and facilitate seamless handoff to dispensing teams to convert leads into real dispenses.
• Coordinate with clinical teams, pharmacists, and account managers to align campaigns with clinical programs, specialty pipeline, and payer/provider initiatives.
• Ensure all marketing and patient communications comply with HIPAA, state pharmacy rules, FDA/FTC guidance, and internal policies; coordinate with legal/compliance for approvals.
• Track, analyze, and report campaign and program performance (CPL, conversion rates, adherence rates, refill timeliness, patient satisfaction/NPS); recommend optimizations and A/B tests.
• Manage marketing technology stack: CRM/engagement platform (e.g., Braze, Salesforce Marketing Cloud), email/SMS providers, analytics (GA4), tag management, landing page builders, and CDPs.
• Maintain vendor relationships (ad agencies, creative, paid media, automation partners) and manage budgets for campaigns and tools.
• Lead patient feedback initiatives, surveys, and continuous-improvement opportunities to reduce barriers to therapy.
• Provide training and documentation for internal teams on patient-facing messaging, lead-handling workflows, and digital tools.

Required qualifications

• 3+ years of digital marketing experience; 1–2 years in healthcare, pharmacy, life sciences, or another regulated environment preferred.
• Experience with CRM/engagement platforms and marketing automation (examples: Salesforce Marketing Cloud, HubSpot, Braze, Marketo) and email/SMS best practices.
• Strong analytical skills with experience using analytics tools (Google Analytics/GA4, BI tools, CRM reporting) to measure performance and drive optimization.
• Working knowledge of HIPAA and healthcare marketing regulatory requirements; experience coordinating with legal/compliance teams.
• Excellent written/verbal communication and customer-centered content development skills; ability to translate clinical concepts into patient-friendly language.
• Experience handling inbound patient leads, qualification, and coordinating handoff to clinical/dispensing teams preferred.
• Project management skills; ability to manage multiple campaigns and stakeholders with attention to detail.
• Bachelor’s degree in Marketing, Communications, Public Health, Life Sciences, or equivalent experience.

Preferred

• Experience in specialty pharmacy, oncology, rare disease, or complex chronic therapies.
• Familiarity with paid media platforms (Google Ads, Meta Ads) and programmatic advertising for healthcare audiences.
• Experience with patient support programs, adherence initiatives, or value-based care programs.
• Certifications: Google Analytics, HubSpot/Salesforce, or healthcare privacy/compliance training.

Key competencies and personal attributes

• Patient-centric mindset and strong empathy for patients with complex conditions.
• Data-driven, experimental, and results-oriented.
• Collaborative team player who can work with clinical, commercial, and compliance stakeholders.
• High ethical standards and discretion handling protected health information.

Success metrics (examples)

• Patient acquisition and conversion rates from digital channels.
• Number and percentage of digital leads successfully converted to dispenses.
• Initiation-of-therapy and 3/6/12-month adherence/persistence improvements.
• Open/click-to-conversion rates for email/SMS journeys and reduction in abandon/refill gaps.
• Patient satisfaction/NPS scores and reduction in patient churn.
• ROI on digital spend and cost per patient acquisition.

Reporting & working conditions

• Reports to: Director of Patient Experience/Head of Marketing (or equivalent).
• Full-time, on-site or hybrid depending on company policy; occasional travel to field or vendor meetings as needed.
• Competitive salary and benefits; compensation commensurate with experience.

About the Company:

RE Pharmacy