Director or Senior Director Marketing

Position Overview

The Director or Senior Director of Marketing is a key leadership role responsible for supporting sales strategy to drive growth and expansion across our four offices in the SoPac region (Newport Beach, San Diego, Los Angeles, and Las Vegas). This position leads a high-performing marketing team, oversees pursuit planning, proposal delivery, and supports brand positioning across core markets. Partnering with Marketing leadership, Business Development, office leadership, and regional leaders, the role ensures that marketing efforts are fully aligned with business development strategies and McCarthy’s long-term vision. The ideal candidate is a strategic thinker, collaborative partner, and skilled communicator with proven success leading marketing organizations in the construction industry.

Key Responsibilities

• Represent marketing perspectives as a member of the extended regional leadership team and participate in office-level and regional decision-making.
• Partner with Marketing leadership and Business Development to align marketing and sales initiatives with each office’s goals and growth plan.
• Collaborate with department leaders on strategy, pre-positioning efforts, and development of the region’s annual marketing plan.
• Champion McCarthy’s Core Values by fostering a culture of collaboration, innovation, and accountability within the marketing team.
• Mentor, coach, and develop marketing professionals, ensuring consistent growth and advancement opportunities.
• Drive accountability by establishing clear ownership, optimizing workflows, and ensuring high-quality execution of marketing initiatives.
• Collaborate on targeted marketing campaigns, strategic pursuits, proposals, and presentations to drive new business wins.
• Deploy brand positioning and external communications aligned with regional and national messaging.
• Support and manage key client and community-facing events, including industry conferences and stakeholder engagements.
• Lead market, competitive, and project intelligence efforts to inform pursuit strategies and market positioning.
• Partner with Business Development teams to capture and structure key data for informed decision-making and lead account management to strengthen client relationships.
• Collaborate with internal teams to identify, prioritize key deliverables and messaging, and influence early pursuit strategy.
• Maintain strong working relationships with corporate teams (Finance, Risk Management, Legal) ensuring compliance and alignment in marketing materials.
• Manage team performance, workload, and resource allocation while establishing clear roles and processes for efficiency.
• Provide regular feedback, recognition, and structured development opportunities, fostering a high-trust culture that empowers team members.
• Monitor and report on marketing performance metrics to drive continuous improvement.

Required Qualifications

• BA/BS degree in Marketing, Communications, Business, or a related field; advanced degree preferred.
• 10+ years of progressive marketing leadership experience in the construction or related professional services industries.
• Deep knowledge of marketing strategies, proposal development, and pursuit management in the construction industry.
• Proven ability to create and execute integrated client management plans that drive measurable business results.
• Strong background in leading proposal strategy and client interview preparation for complex, high-value pursuits.
• Demonstrated success in building and managing high-performing marketing teams, including talent development and succession planning.
• Excellent strategic thinking skills with the ability to translate business goals into actionable marketing strategies.
• Exceptional verbal, written, and presentation skills with the ability to influence and engage at the executive level.
• Ability to balance creative storytelling with data-driven decision-making.
• Collaborative, proactive, and adaptable leadership style with a commitment to team success.

Benefits & Perks

• Compensation: For Southern California locations, the salary range is $150,000 - $200,000. This does not include possible bonus and other benefits; actual compensation may vary based on work location, experience, qualifications, specialty, training, and market considerations.
• McCarthy is proud to be an equal opportunity employer, including disability and protected veteran status.