Senior Product Marketing Manager

Position Overview

Bosch Automotive Aftermarket is committed to a work culture that embodies growth, inspiration, and enjoyment. As part of our Automotive Aftermarket division, you will contribute to supplying diagnostic and repair technology, spare parts, and service solutions for vehicles worldwide.

In the role of Senior Product Marketing Manager for Rotating Machines, you will identify new growth opportunities by understanding competitive markets, customer strategies, and merchandising models. Enjoy the flexibility of a hybrid schedule (60% remote, 40% onsite) while working with cutting‐edge technology to shape the future of mobility.

Key Responsibilities

• Support defining and executing go-to-market strategies by analyzing channels, customers, and competitors to identify growth opportunities.
• Model strategic opportunities in P&L scenarios for customer growth, existing business expansion, and product launches, and present recommendations to Senior Management.
• Lead cross-functional teams to launch new customers and products while ensuring timelines and budgets are met.
• Develop channel pricing strategies and define competitive pricing to meet target profitability and margin requirements.
• Collaborate with Sales to create customer presentations showcasing expert product, branding, and portfolio positioning.
• Support Trade Marketing in developing and executing promotions and product-specific sales growth campaigns.
• Plan and execute marketing activities in targeted customer channels to achieve growth targets.

Required Qualifications

• Bachelor’s Degree required.
• 5+ years of experience in product marketing, preferably in the automotive aftermarket industry.
• Strong financial acumen.
• Proven ability to develop and execute strategic marketing plans.
• Excellent verbal and written communication skills.
• Entrepreneurial mindset and results orientation.
• Ability to lead diverse teams to completion of tasks.
• Proficient in Microsoft Excel and PowerPoint.
• Willingness to travel 20-30%.
• U.S. work authorization is required; future sponsorship is not available.

Benefits & Perks

• Compensation: Base salary range of $110,000 - $119,000, based on experience, location, and role complexity.
• Benefits: Comprehensive package including health, dental, and vision plans; HSA; FSA; 401(K) with Bosch Defined Contribution plan and attractive employer match; wellness programs; life insurance; short & long-term disability insurance; paid time off; parental leave and adoption assistance; plus education reimbursement.
• Enjoy a hybrid work schedule with the flexibility of 60% remote and 40% onsite work.