Head of Marketing, Asset Management Group

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage. As a Group Marketing Manager within PNC’s Marketing organization, you will be based in a PNC Marketing footprint. You will work in an in‑office environment that fosters a supportive, inclusive culture where employees feel respected and valued. Note: PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Key Responsibilities

Primary Responsibilities

• Manage the strategy and team that executes integrated, multi‑channel marketing plans for one or more products/initiatives, formulating plans that acquire, grow, and retain customers.
• Develop value propositions for key segments and sub‑segments, incorporating key messages for relevant products.
• Work with market research to identify audience insights and understand personas and decision makers, developing journey maps.
• Collaborate with sales leadership to identify marketing opportunities at each stage of the sales funnel.
• Develop data‑driven acquisition and retention campaigns with a focus on measurement/ROI.
• Create content strategy and produce thought leadership, including quarterly newsletters and content updates on PNC.com.
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media initiatives.
• Lead agency management and coordination while establishing and administering budget policies and practices.
• Coordinate with legal, compliance, finance, risk and other key partners.
• Provide performance management, continuous coaching and development to drive business results and adapt to evolving strategies.

Additional Responsibilities

• Establish the overall direction in connection with the company vision and lead the delivery of strategy to drive customer acquisition, growth, and retention.
• Develop and maintain accountability frameworks and foster high‐performing relationships with internal and external partners.

Leadership & Managerial Expectations

• Customer Focused – Leverage customer insights to create customized solutions.
• Managing Risk – Assess and manage risks in line with PNC's Enterprise Risk Management Framework.
• Include Intentionally – Cultivate diverse teams and inclusive workplaces.
• Live the Values – Role model the company values with transparency and courage.
• Enable Change – Drive change and innovation to transform the business.
• Achieve Results – Take ownership to deliver results and empower decision making.
• Develop the Best – Guide and develop talent to continually raise the bar.

Required Qualifications

• University/college degree required; higher education such as a Master’s or PhD is desirable.
• At least 8+ years of industry‑relevant experience with a minimum of 5 years in management.
• Bachelor’s degree is a must.
• No required certifications or licenses.

Preferred Qualifications

• Preferred Skills: Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results‑Oriented.
• Competencies: Business Acumen, Business Data Analysis, Collaborating, Continuous Transformation, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Innovation, Marketing Strategy and Positioning, Problem Solving.

Benefits & Perks

Compensation: Base Salary: $144,000.00 – $226,150.00. Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive eligible.

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long‑term disability protection
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back‑up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance with select fully‑paid programs
• A robust wellness program with financial incentives
• Paid time off including maternity/parental leave, up to 11 paid holidays, occasional absence days, and 15 to 25 vacation days (dependent on career level)