Career Opportunities: Director Brand Marketing TFC (93619)

Position Overview

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. We are seeking a Director of Brand Marketing for The Freeman Company – the parent company responsible for shaping and elevating its brand presence and driving strategic marketing initiatives. This role focuses on developing a consistent, compelling brand narrative across channels while collaborating with digital, communications, marketing, and sales teams to deliver high-impact results. Location: Dallas, TX. Schedule: Hybrid (in-office and/or show-site 2-3 days per week).

Key Responsibilities

• Develop and execute a comprehensive brand marketing strategy that strengthens awareness, engagement, and market distinction of the parent company.
• Lead brand positioning, messaging, and visual identity integration across all internal and external channels.
• Oversee integrated marketing strategies from concept to execution, ensuring alignment with overall business and growth objectives.
• Partner with creative, content, events, social, and PR teams to deliver cohesive storytelling that resonates with industry audiences.
• Utilize consumer insights, market research, and performance analytics to inform strategy, optimize campaigns, and establish growth benchmarks.
• Manage agency relationships and vendor partnerships as needed.
• Inspire, coach, and develop a high-performing team.
• Monitor trends and competitive activity to identify new opportunities for growth or enhancements to the overall parent company narrative.

Required Qualifications

• Education: Bachelor's degree from a 4-year accredited college or university with a concentration in Marketing, Communications, Business or a related field.
• Experience Required: 10+ years in brand marketing, integrated marketing, or related disciplines.
• Proven success in developing and executing brand strategies that drive measurable business outcomes.
• Strong background in creative direction, campaign management, and storytelling.
• Proficiency in using marketing analytics, research, and data to inform strategic decisions.
• Experience managing budgets as well as agency and vendor partnerships.
• Demonstrated ability to effectively collaborate cross-functionally and influence executive stakeholders.
• Ability to thrive in a fast-paced, dynamic environment while balancing strategic priorities.
• A strategic thinker with a strong sense of brand purpose and market positioning, and an innovative mindset focused on continuous improvement.
• Willingness to travel up to 25%.

Benefits & Perks

• Benefits: Freeman offers a range of benefits designed to empower employees and their families to thrive mentally, physically, and financially.
• Medical, Dental, and Vision Insurance
• Tuition Reimbursement
• Paid Parental Leave
• Life, Accident, and Disability Insurance
• Retirement with Company Match
• Paid Time Off