Consultant Digital Marketing at Pyramid Consulting, Inc Ohio

Consultant Digital Marketing job at Pyramid Consulting, Inc. Ohio.

Immediate need for a talented Consultant Digital Marketing. This is a 18+ Months contract opportunity with long-term potential and is located in Columbus OH (Remote). Please review the job description below and contact me ASAP if you are interested.

Job ID: 24-10680

Pay Range: $46/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Partners with Marketing disciplines to ensure alignment of marketing campaign initiatives with business goals. Develops, executes and manages local and national campaign strategies including marketing communication plans (i.e. digital advertising, social media, mobile, etc.) and creative.
• Writes creative and digital briefs. Partners to define, track, measure and optimize campaign results.
• Manages internal and external creative resources, agency relationships and tactical experts in the timely development, execution and integration of campaigns.
• Manages campaign budgets, delivery timeliness, efficiency and brand effectiveness.
• Consults with legal and compliance as needed to ensure regulatory compliance for all client facing communications.
• Provides internal consulting services to business unit leadership and to external partners and vendors.
• Conducts analysis, gathers and selects sources of information to determine digital trends, and develops digital marketing recommendations. Must manage projects to set budget.
• Performs other related duties as assigned.
• Content Development: Create compelling and relevant social media content and copy for both NF LinkedIn and NW Consumer channels. This includes crafting engaging posts, captions, and video scripts that align to NF’s thought leadership.
• Social Animation/Video Project Lead: Take the lead on social animation stories and video projects, ensuring high-quality content that resonates with our audience. Coordinate with external agency partners to produce captivating visual content.
• Social Metric Requests: Serve as a liaison for social metric requests, share insights to optimize our social media strategy.

Consumer Support:

• Consumer Blog Articles: Collaborate with our team to create blog articles aligned with NF survey program insights and capital market commentary.
• You’ll focus on 1 or 2 consumer angles each month and work with our team’s technical writer.

SEO Support:

• Keyword Identification: Identify relevant keywords for content creation, aligning with capital market commentary, NF survey insights, and other trending topics.
• Linking Strategy: Identify and implement relevant internal and external linking opportunities to enhance connectivity of NF digital content.

Content Updates & Support:

• White Papers Updates: Assist in updating our team’s white papers, including topics such as Business Cycle Investing, Reactions to News Headlines, and Investing in a Political Climate.
• Compliance Extensions Management: Ensure timely updates and extensions for our content using the internal compliance platform (URBO).
• Diverse Market Content: Support the ongoing-maintenance of diverse market-related content which include PowerPoint presentations (PPTs), whitepapers, and one-pagers.
• Capital Market and Economic Commentary Blogs: Manage the execution to our regular Capital Markets weekly recaps and other economic commentary blog posts.

Key Requirements and Technology Experience:

• Typically 8 or more years of related experience in marketing, advertising, sponsorships, campaigns, media or brand management.
• Primary job function must have been one of the aforementioned.
• Agency experience preferred.

Knowledge:

Advanced experience in marketing, sponsorships, campaign advertising, brand management concepts and practices. Prefer in-depth knowledge of assigned role.

Skills/Competencies:

• Well demonstrated creative judgment and familiarity developing advertising campaigns, sponsorships or brand initiatives.
• An ability to think both creatively and strategically.
• The ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture.
• Excellent organizational and written/verbal communication skills while focusing on project completion and cross-functional management. Insurance and/or Financial Services product knowledge a plus.

To excel in this role, you’ll need:

• Project Management: Ability to manage multiple tasks, deadlines, and stakeholders effectively.
• Content Marketing: Proficiency in creating engaging content, understanding target audience nuances, and utilizing analytics.
• Skilled in Microsoft Office and comfortable with Adobe software such as Acrobat, Illustrator, InDesign and Premier Pro.
• Written Communications: Carryout research and fact-check with the ability to draft, write, revise, and proofread copy tailored to a specific audience.
• SEO Knowledge: Familiarity with SEO principles and keyword optimization.
• AI Prompting: Comfort with AI tools (Jasper or Bing CoPilot) and prompt-based workflows.

Our client is a leading Insurance organization, and we are currently interviewing to fill this and other similar contract positions.

If you are interested in this position, please apply online for immediate consideration.

Equal Employment Opportunity:

Pyramid Consulting, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.