Digital Marketing Analyst

Compensation

Min Compensation: USD $49,500.00/Yr.

Max Compensation: USD $62,287.50/Yr.

Position Overview

The Digital Marketing Analyst will implement email and mobile app communication. They will have a strong knowledge and understanding of creating, testing and troubleshooting email templates, regularly reviewing email-related reporting to monitor deliverability, certification, and mailing success.

Key Responsibilities

• Reports to Manager of Digital Marketing
• Implement email and SMS builds and deployments across the enterprise
• Perform UX/UI assessments for conversion optimization with a working knowledge of front-end development and production
• Understand all technologies and systems used in the role and their dependencies
• Audit content strategy and provide recommendations for improvement
• Demonstrate strong knowledge of HTML/CSS, content, email, search, social, and mobile
• Utilize creativity with photo editing along with written and verbal communication skills, including copywriting

Required Qualifications

• One (1) year of varied digital marketing experience
• A Bachelor’s Degree in Marketing or related field is recommended
• Must be able to obtain and maintain a valid gaming license as determined by the Maryland State Lottery and Gaming Commission and the Pennsylvania Gaming Control Board
• Ability to work irregular hours and extended shifts, including late nights, early mornings, weekends, and holidays
• Ability to work extended hours across all shifts in a 24/7 work environment

Preferred Qualifications

• Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies
• Multi-project management experience – manage multiple campaigns, programs, channels, and timelines in a fast-paced environment
• Clear and concise communicator
• Ability to analyze and interpret departmental needs and results
• Ability to perform assigned duties under frequent time pressures
• Ability to maintain mental concentration for significant periods
• Experience handling a broad variety of tasks and deadlines in an irregular work schedule
• Ability to perform in an interruptive environment
• Flexible to changing business needs
• Curious and willing to challenge the status quo
• Ability to interact with guests and team members professionally, including public speaking
• Proven team player always willing to assist and take on extra duties as assigned
• Must be a legal permanent resident of the United States
• Consistently maintain a pleasant, friendly, and welcoming attitude
• Have complete knowledge of all marketing and property-wide activities

Benefits & Perks

• Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents
• Free Basic Life Insurance
• Free Short Term & Long-Term Disability
• Generous retirement savings options
• Paid Time Off
• Tuition Reimbursement
• On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
• Training and pathways for career growth
• Robust Rewards & Recognition Programs
• Annual Merit Based Pay Increases
• Discretionary Performance Bonuses
• Discretionary Service Bonuses
• Free parking
• Free food and discounted meals
• Live! Hotel, Food & Beverage, and Entertainment Discounts

Life at Live!

• Be part of an exciting experience unlike any other in the market
• Be given the power and responsibility to put service and community first
• Come together as a strong team while valuing and celebrating diversity
• Receive the tools, resources, and opportunity to grow in your career
• Work hard and have fun
• Experience a 24/7 high energy casino with a culture committed to fairness, teamwork, and FUN
• Thrive in a large, fast-paced environment that demands urgency
• Work in conditions with exposure to alcohol, cigarette and cigar smoke, bright lights, and loud noises
• Operate in an environment where smoking is allowed