Integrated Account Based Marketing Manager (Work From Home)
Teleperformance USA10 months ago
Hanover, WI, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
TP is an international company providing cutting-edge digital business services, and we are looking for an enthusiastic Integrated Account-Based Marketing Manager. At TP, you will spearhead and implement strategic, multichannel ABM campaigns for our IT Services—ranging from Cloud and Data to Intelligent Automation and Security Services. Working fully remote and reporting to the Director of Integrated Marketing, you will collaborate closely with Sales, SDRs, and Client Success teams to deliver personalized engagement across key accounts.
Key Responsibilities
- ABM Strategy & Execution: Design personalized 1:1 campaigns and scalable 1:Few programs to captivate target accounts and buying committees.
- Collaboration: Cooperate with Sales, SDRs, and Client Success to align account plans and marketing priorities.
- Campaign Management: Deploy multi-channel tactics such as paid media, social selling, events, email, and customized content to boost revenue and market share.
- Data & Optimization: Utilize tools like Salesforce, Demandbase, LinkedIn, and Marketo to track engagement and optimize campaigns.
- Content Creation: Develop captivating account-specific materials including videos and customized templates.
- Training & Enablement: Educate field teams on ABM techniques to ensure seamless execution.
Required Qualifications
- 7 years in B2B marketing for IT Services with at least 3 years in ABM roles.
- Expertise with marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce.
- Proven ability to run high-ROI campaigns in a dynamic environment.
- Strong skills in project management, analysis, and communication.
- Eligibility to work in the United States without sponsorship.
Preferred Qualifications
- Process Excellence
- Collaboration and Communication
- Emotional Intelligence and Open-Mindedness
- Critical Thinking and Solution Orientation
- Entrepreneurial Spirit with AI Proficiency and Data Literacy
Benefits & Perks
- Paid Training
- Competitive Wages
- Comprehensive Benefits (Medical, Dental, Vision, 401k, and more)
- Paid Time Off and employee wellness and engagement programs
Required Skills
Collaboration
Project Management
Communication
Multichannel Campaign Management
LinkedIn
IT Services Marketing
Content Creation
Account Based Marketing (ABM)
Salesforce
Demandbase
Data Analysis
B2B Marketing
Marketo