Digital Marketing Specialist at Pace Center for Girls Inc Jacksonville, FL

Digital Marketing Specialist job at Pace Center for Girls Inc. Jacksonville, FL.

National Office
Jacksonville, FL 32256, USA

Description

At Pace we transform girls’ lives through academic and counseling programs based on a gender-responsive, strength-based and trauma informed framework. Team members create a safe place for girls to learn, process, heal and begin again.

The Digital Marketing specialist will be responsible for supporting Pace Center for Girls’ digital channels to drive measurable results for the organization. This professional will possess a strong grasp of current digital marketing tools and strategies and the ability to drive integrated digital marketing strategy. The digital marketing coordinator will work closely in support of brand, communications, and social media systems management.

Qualifications and Education

Requirements Required:

• Bachelor’s or master’s degree in Marketing, Communications, Adverting, Digital or related field
• Ability to display sensitivity and respond appropriately to team members, supporters, donors, clients, and families from diverse backgrounds.

Skills:

• Strong analytical skills and data-driven thinking and knowledge of Meta Business Manager, GA4, Search Engine Optimization (SEO), Keyword Strategy, and Google AdWords
• Strong knowledge base in website management - WordPress and Umbraco preferred, as well as experience with SharePoint, email Marketing Tools, and Project Management Tools
• Outstanding problem solving and cross collaboration skill sets
• Excellent interpersonal skills: ability to gain consensus/elicit enthusiasm internally in supporting team member adoption of new technology and best practices.
• Brand Awareness
• Strong time management skills, delivering projects according to deadlines and timelines
• Strong time management skills, delivering projects according to deadlines and timelines
• Experience at an agency, nonprofit or multi-site organization highly preferred
• Ability to edit and manage video assets a plus

Roles and Responsibilities

Digital Marketing:

• Manage all digital assets of the organization, including website, intranet, video and digital library and social media.
• Support Pace’s SEM efforts, including collaborating with our vendors on SEO, Google Ads, and Keyword Strategy to meet program objectives, including traffic levels and ROI.
• Create, analyze and refine reports, manage dashboards, and processes to monitor data quality and digital KPI's.
• Manage Meta Business Manager, including auditing multiple center site, managing roles, and being the point person for all back end activity
• Create new and identify existing audience targets utilizing Facebook Ads Manager, Google Ads, and other
• Audit Social Media including posting, monitoring, responding and engaging with followers and identifying potential influencer accounts.
• Support social media goal setting and reporting, including developing monthly and quarterly social media reports.
• Project management in Asana (project management tool)
• Create and mange landing pages, assist with intranet posting and management, manage vendors on annual major web updates, and manage ongoing updates on Pace external website.
• Support the execution of targeted digital marketing campaigns to optimize engagement and traffic and maximize search engine optimization.
• Collaborate with marketing & communications engagement team on strategies to increase girl enrollment and talent acquisition, as well as donor acquisition.
• Monitor and report on the competitive digital landscape
• Keep up with the latest trends in digital marketing and social media to adapt strategies and achieve goals.

Additional Responsibilities

Additional Qualifications and Requirements:

• Must adhere to the Pace Center for Girls Values and Guiding Principles and uphold the ethical standards of the Agency
• Follows mission, values and principles, policies, and procedures of the Pace Center for Girls
• Availability to work evenings and weekends as required to fulfill workload requirements
• Must be able to travel by automobile, plane, train, etc.; occasional overnight travel may be required
• Assist with creation and editing of video and photo assets
• Assist with creation of graphics materials in Canva or other applications
• Assist with creation of online magazine and brochure materials with digital platform
• Assist with management of project requests through Asana project management system.
• Support relationships with outside vendors including designers, web developers and agencies
• Support direct mail, and paid marketing efforts
• This list is not exhaustive
• Other duties as assigned

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)