Social Media Marketing Manager

Position Overview

The Social Media Marketing Manager is responsible for building brand presence and leading community engagement across all social channels, increasing awareness and driving store visits. This role also works with franchisees on Local Store Marketing (LSM) initiatives. Compensation: $50,000 - $60,000 per year. Location: On-site, Edina, Minnesota.

Key Responsibilities

• Content Creation & Paid Media: Develop, design, and curate engaging content for social media platforms (Facebook, Instagram, TikTok, etc.), manage the content calendar, coordinate photoshoots, and craft trendsetting reels reflective of the brand personality.
• Analytics & Reporting: Monitor campaign performance using analytics, report on feedback and online reviews, and continuously optimize strategies based on key metrics.
• Community Engagement: Monitor and respond to comments and DMs across all channels, track customer sentiment, and keep a pulse on industry trends.
• Local Store Marketing Liaison: Collaborate with franchisees to execute core LSM tactics, support new store openings, and help achieve quarterly or annual goals.

Required Qualifications

• Proven experience in creating compelling content across social media platforms.
• A skilled eye for design with the ability to translate creative ideas into engaging posts.
• Strong understanding of current social media trends and proficiency with graphic design tools (Photoshop, Illustrator, InDesign).
• Expertise in both organic and paid social media strategies, including budget management and delivering measurable results.
• Excellent communication skills, a self-starter attitude, and the ability to travel up to 25% of the time.
• Bachelor's degree in business, marketing, or a related field.
• Minimum 3+ years' experience in social media marketing, preferably within the restaurant/food service industry, with a track record in social media advertising and agency collaboration.
• Ability to work on a computer, drive to various locations (stores, photoshoots, events), and participate in in-person meetings.

Benefits & Perks

• Medical
• Dental
• HRA
• 401k
• STD
• LTD
• Life Insurance
• Paid Holidays
• Paid Time Off