Senior Marketing Specialist - Email Communications and Loyalty Programs

Position Overview

The California State Lottery is seeking a dynamic Senior Marketing Specialist - Email Communications and Loyalty Programs. In this role, you will drive the strategic planning, creation, and optimization of Email Communications and loyalty programs that engage consumers and generate supplemental funding for California public education. Based at Lottery Headquarters in Sacramento, this position offers both office-based and remote-based telework options, in accordance with California Government Code Section 14200.

Key Responsibilities

• Lead the strategic planning, execution, and optimization of email campaigns and loyalty promotions.
• Manage end-to-end email communications from concept through implementation, including creative development.
• Develop promotional calendars and collaborate on content, copy, and design for engaging campaigns.
• Analyze campaign data and provide actionable insights to continuously improve performance.
• Ensure consumer engagement and brand loyalty to support supplemental funding for public education.

Required Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 6+ years of progressive marketing experience with at least 4 years in email marketing.
• Expertise in email content creation, list management, dynamic content, campaign automation, and orchestration.
• Minimum 3 years of loyalty marketing experience with a high-profile consumer brand.
• Extensive experience with enterprise email marketing platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) and strong HTML skills.
• Proven ability to analyze campaign data, manage multiple projects, and meet deadlines.
• Proficiency with design tools (Photoshop, Illustrator, InDesign, Canva, Figma) and Microsoft Office suite.
• Must possess a current Senior Marketing Specialist exam.
• A resume is required to complete your application.

Preferred Qualifications

• Experience in gaming, entertainment, e-commerce, FMCG, or CPG sectors.

Benefits & Perks

• Join an organization with a worthy mission to support local communities and public education.
• Be a part of an energetic, creative, and diverse team that values inclusion.
• Enjoy a culture that emphasizes work-life balance and invests in professional development.
• Work in an eco-conscious environment committed to lowering its carbon footprint.