Trade Marketing Manager – Food & Beverage – Houston, TX

Position Overview

Trade Marketing Manager – Food & Beverage in Houston, TX. This role is for a strategic marketer passionate about driving brand visibility and sales in the Food & Beverage industry. You will lead innovative trade marketing initiatives, optimize retail promotions and partnerships, and develop data-driven strategies to enhance product positioning and market presence at a leading company.

Key Responsibilities

• Strategic Trade Marketing Planning – Develop and implement trade marketing strategies aligned with brand objectives and market trends.
• Retail & Channel Management – Collaborate with retailers, distributors, and sales teams to enhance in-store execution and product placement.
• Promotional Campaign Execution – Design and execute trade promotions, in-store activations, and shopper marketing campaigns.
• Market & Consumer Insights – Utilize analytics, market research, and consumer feedback to refine trade strategies.
• Budget & Performance Optimization – Manage trade marketing budgets, track KPIs, and adjust programs to maximize ROI.
• Cross-Functional Collaboration – Work with sales, marketing, category management, and supply chain teams to align strategies.
• Brand Visibility & Merchandising – Elevate brand presence with effective merchandising and in-store marketing materials.
• Event & Trade Show Management – Plan and coordinate participation in trade shows and industry events.
• Regulatory Compliance & Brand Standards – Ensure all marketing activities adhere to industry regulations and brand guidelines.

Required Qualifications

• Extensive experience in trade marketing, shopper marketing, or category management within the Food & Beverage sector.
• Proven track record in executing successful trade promotions and optimizing retail execution.
• Strong strategic mindset with excellent analytical, negotiation, and leadership skills.
• Demonstrated ability to build and maintain strong relationships with retailers, distributors, and internal teams.
• Expertise in using data analytics to drive decision-making and marketing strategies.
• Commitment to maintaining brand integrity, regulatory compliance, and ethical trade practices.

Benefits & Perks

• Competitive Compensation: Base salary ranging from $70,000 to $120,000, with performance-based bonuses (10-30% of base) and potential for stock options & equity incentives. Total annual compensation can exceed $150,000.
• Health, dental, and vision insurance.
• 401(k) plans with employer contributions.
• Paid time off (PTO), holidays, and employee wellness programs.
• Travel allowances, expense reimbursements, and potential signing bonuses or relocation assistance.
• Opportunities for training and career development.