Healthcare and Life Sciences Marketing Business Partner

Position Overview

NTT DATA is seeking a Healthcare and Life Sciences Marketing Business Partner to join our team in Plano, Texas. In this role, you will work closely with North America business and sales leadership to develop innovative marketing strategies and programs that generate leads, drive growth, and maximize ROI through targeted campaigns, events, and client advocacy initiatives.

Key Responsibilities

• Advise and consult with North America business unit and sales leaders to create a comprehensive marketing strategy aimed at achieving growth targets.
• Develop and lead innovative awareness and demand generation programs aligned with business priorities.
• Manage marketing programs and events to meet or exceed targeted outcomes.
• Monitor lead generation and follow-up processes to maximize business opportunities and demonstrate ROI for marketing investments.
• Collaborate with Analyst Relations, Public Relations, and Customer Advocacy to enhance market leadership and strengthen client relationships.
• Proactively communicate and collaborate with stakeholders and marketing team members to drive positive results.
• Identify new marketing opportunities through industry research and participation in relevant organizations and events.
• Manage the marketing budget, oversee vendor and agency relationships, and administer related contracts and payments.

Required Qualifications

• Minimum of 10 years of relevant marketing experience with a proven ability to independently drive marketing programs.
• At least 8 years of experience in customer-facing IT services and/or Healthcare or Life Sciences.
• Bachelor’s Degree in marketing, communications, journalism, or public relations.
• Strong knowledge of advertising, market research, and digital marketing technologies and tools.
• Demonstrated success in planning and executing effective campaigns and events.
• Excellent communication skills with an adaptable style for interacting with business leaders, teams, and clients.
• Proficient project management and organizational skills to juggle competing priorities effectively.
• Deep understanding of the Healthcare and Life Sciences industries, including industry trends and client pain points.