Senior Revenue Marketing Manager
Avalara4 months ago
Durham, NC, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
As a Senior Revenue Marketing Manager, you will oversee the strategy of integrated demand generation programs that create pipeline and revenue growth for high-growth businesses targeting US-based prospects. You will partner with Sales, Sales Development, Field Marketing, and Product Marketing teams in the US to deliver full-funnel campaigns aligned to growth goals. You will sit within the Revenue Marketing team and report to a Director of Revenue Marketing, playing a critical role in scaling predictable revenue. Location: This is a remote position based in the US.
Key Responsibilities
- Plan and implement multi-channel revenue marketing programs across inbound, outbound, ABM, nurture, and sales-aligned plays to support acquisition and expansion within US-focused markets.
- Collaborate daily with US-based Sales, SDR, and Marketing partners to develop targeting, messaging, and enablement that improves funnel conversion and pipeline velocity.
- Monitor performance metrics including MQLs, pipeline contribution, conversion rates, and bookings, using data to improve campaigns and support regular business reviews.
Required Qualifications
- 5+ years of experience in B2B demand generation, revenue marketing, or integrated campaign management for SaaS or technology companies.
- Experience supporting high-growth businesses or segments operating at 50%+ year-over-year growth rates.
- Hands-on experience implementing campaigns targeting US-based audiences, with an understanding of US B2B buying motions and sales cycles.
- Experience with marketing automation platforms, CRM systems, reporting tools, ABM orchestration tools, and data tools.
- Professional proficiency in English, establishing effective communication and engagement with US-based teams and partners.
Benefits & Perks
- Compensation: Colorado $111,300 - $178,100 (annually), Washington $111,300 - $196,700 (annually), California $111,300 - $215,400 (annually), NYC $111,300 - $215,400 (annually) with eligibility for an annual bonus.
- Benefits: Great compensation package including paid time off, paid parental leave, and access to private medical, life, and disability insurance (benefits vary by location).
- Inclusive culture and diversity supported by multiple employee-run resource groups with executive sponsorship.
Required Skills
Account-Based Marketing (ABM)
AI in Marketing
Marketing Automation
CRM Systems
Demand Generation
Digital Marketing
Data Analytics
Revenue Marketing
Integrated Campaign Management
Pipeline Optimization