Marketing Automation Specialist

Position Overview

We’re looking for a Marketing Automation Specialist to join our team and build the connective tissue of our go-to-market engine. Using your technical skills, data analysis, and deep sales and marketing understanding, you’ll design automated, scalable, and efficient workflows. You will be a key architect of Bridge’s revenue engine, integrating marketing technology, sales operations, and AI tools to improve lead flow and conversion rates.

Key Responsibilities

• Build & Maintain Marketing Automation – Create, iterate, and document automated lead‑capture, scoring, and nurture journeys using HubSpot and complementary tools (Clay, n8n, Zapier, etc.).
• Launch AI‑Powered Touchpoints – Prototype and deploy AI agents that personalize outreach, trigger follow‑ups, and enrich contact data.
• Data Integration & Reporting – Connect CRM, analytics, and financial systems, and surface dashboards that illuminate funnel health and ROI.
• Segment & Target – Develop audience segments and dynamic content rules to reach buyers with relevant messaging.
• Process Improvement – Audit workflows, identify friction, and implement optimizations to shorten sales cycles and boost conversion rates.
• Enable the Team – Document best practices and train Marketing & Sales on new automations and tooling.

Required Qualifications

• 2–6 years in B2B marketing operations, revenue operations, or growth marketing (fintech/SaaS preferred).
• Proven experience owning marketing automation platforms – ideally HubSpot – and orchestrating multi‑step campaigns end‑to‑end.
• Comfortable with workflow builders and no‑code/low‑code integration tools (e.g., n8n, Zapier) and open to light scripting (JavaScript/Python).
• Data‑driven – Skilled at pulling reports, building dashboards, and turning insights into optimized campaigns.
• Detail‑oriented & deadline‑driven – Able to manage projects autonomously and consistently hit deliverables.
• Ability to translate high‑level growth frameworks into executable, documented processes.

Preferred Qualifications

• Hands‑on experience with Large Language Models & AI frameworks (e.g., OpenAI API) for personalization or predictive lead scoring.
• Experience with Clay or similar enrichment/lead‑gen platforms.
• Early‑stage or “founding team” startup background.

Benefits & Perks

• Competitive salary and annual performance bonus
• Company stock option plan
• 401(k) with company contribution
• Comprehensive health benefits (medical, dental, vision)
• Robust parental leave
• On-site team lunches & events
• Growth and learning budget
• A chance to build something that matters