Director of Marketing, Intercollegiate Athletics

University at Buffalo (SUNY)2 months ago
Buffalo, NY, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Posting Details

Position Information

Fiscal Year: 2024-2025

Position Title: Director of Marketing, Intercollegiate Athletics

Classification Title: Division I Athletic Marketing Director

Department: Intercollegiate Athletics

Posting Number: P250059

Posting Link: https://www.ubjobs.buffalo.edu/postings/55923

Employer: State

Position Type:

Professional Appointment Term:

Salary Grade: SL3

Posting Detail Information

Position Summary: The Director of Marketing will report to the Associate Athletic Director of External Affairs and work collaboratively within the External Operations team, including athletic communications, marketing & ticket sales, Learfield, and broadcast production staff to enhance the Bulls Athletics brand. The incumbent will oversee the marketing plan development and implementation, sponsor activation and game presentation for Volleyball and Men’s Basketball. The Director of Marketing will also collaborate with the Associate Athletic Director of External Affairs to establish creative marketing and advertising strategies centered around maximizing revenue generation.

Duties and Responsibilities:

  • Direct oversight of a Marketing Assistant and Student Interns responsible for Women’s Basketball, Wrestling, Soccer and Softball marketing.
  • Collaborate with Broadcasting & Production unit to create TV and radio spots that promote ticket sales, as well as creative in-game video elements that maximize both student-athlete and fan experience.
  • Direct involvement in creative fan engagement and branding initiatives.
  • Collaborate with the Athletic Ticket Office to develop ticket sales campaigns and identify new prospects to maximize revenue generation.
  • Assist with the student-athlete end of year awards banquet.
  • Oversee the Mascot Program.

Learn more:

Our benefits, where we prioritize your well-being and success to enhance every aspect of your life.

Being a part of the University at Buffalo community.

University at Buffalo is an affirmative action/equal opportunity employer and, in keeping with our commitment, welcomes all to apply including veterans and individuals with disabilities.

Minimum Qualifications

  • Bachelor’s degree with 2 years of experience or master’s degree or professional certification with no experience
  • Knowledge of trends and industry standards within college athletics marketing and design.
  • Excellent communication and organizational skills required.
  • Must be available to work evenings, and weekends.
  • Ability to develop and maintain professional relationships with internal and external constituents.

Preferred Qualifications

  • Ability to meet project deadlines with accuracy and quality.
  • Ability to multi-task and manage multiple projects.
  • Ability to handle constructive criticism and accept input from multiple stakeholders and translate the feedback into cohesive, strategic design work.
  • Ability to think outside-the-box to evolve and progress marketing initiatives.
  • Ability and willingness to work nights and weekends as needed.

Physical Demands

Salary Range

$55,934

Additional Salary Information

Job Type

Full-Time

Campus

North Campus

Posting Alerts

Special Instructions Summary

Additional Information

Is a background check required for this posting? No

Background Check Notification

Contact Information

Contact's Name: Heather Cooper

Contact's Pronouns: she/her/hers

Contact's Title: Associate Athletic Director for Human Resources

Contact's Email: hrgibbs@buffalo.edu

Contact's Phone: 716-645-3842

Posting Dates

Posted: 02/20/2025

Deadline for Internal Applicants: 03/06/2025

Deadline for External Applicants: Internal Only

Date to be filled: 03/10/2025

References

Number of References Required: 3

Reference Cutoff Date:

Instructions to Applicant

Supplemental Questions

Required fields are indicated with an asterisk (*).

  • Will you have a Bachelor's degree by the time of hire?
    • Yes
    • No
  • Please indicate your current employment affiliation with the University at Buffalo.
    • Faculty
    • Faculty Student Association (FSA)
    • Research Foundation Employee
    • State Classified
    • State Professional
    • UB Foundation
    • TA/GA
    • Student
    • No Current Employment Affiliation
  • How did you first hear about this employment opportunity?
    • AcademicKeys.com
    • CareerExposure.com
    • CareerWomen.com
    • Chronicle of Higher Education
    • DiversitySearch.com
    • GoogleJobs.com
    • HERCjobs.org
    • HigherEdJobs.com
    • IMDiversity.com
    • Indeed.com
    • LinkedIn.com
    • MBACareers.com
    • Conference
    • Personal Referral
    • UBJobs.buffalo.edu
    • Other
  • Are you a SUNY employee eligible for special consideration as a result of retrenchment?
    • Yes
    • No

Documents Needed To Apply

Required Documents:

  • Cover Letter
  • Resume

Optional Documents:

Required Skills

Communication
Team Collaboration
Revenue Generation
Brand Development
Marketing Strategies
Organization
Project Management
Fan Engagement