Senior Manager, Marketing Tech Operations

Position Overview

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As the Senior Manager of Marketing Technology (MarTech) Operations, you’ll drive the strategic direction and daily management of our marketing tech stack—evaluating, testing, integrating, and scaling tools that power personalization, automation, attribution, and insights. You’ll operate as both a systems-level strategist and hands-on builder, with a passion for leveraging innovation and AI to elevate marketing performance.

Key Responsibilities

• Own the vision, roadmap, and performance of the end-to-end MarTech ecosystem, including auditing existing tools and recommending solutions based on business needs.
• Lead rigorous evaluations and proof-of-concepts for new vendors and solutions that enable personalization, automation, attribution, and insights.
• Own vendor relationships from selection to integration and beyond—managing performance, negotiating contracts, and optimizing cost.
• Champion AI-driven initiatives for campaign optimization, segmentation, content generation, and advanced analytics to drive marketing innovation and effectiveness.
• Partner cross-functionally with Marketing, Engineering, Data Science, and Product teams to translate goals into scalable tech solutions.
• Build and lead a high-performing MarTech team, fostering a culture of innovation and accountability.
• Communicate MarTech priorities, impact, and ROI to senior leadership in clear, actionable terms.

Required Qualifications

• At least 6 years in marketing technology, growth marketing, or technical program management.
• Proven success managing and evolving complex MarTech stacks in high-growth environments.
• Strong experience in vendor evaluation, onboarding, contract negotiation, and lifecycle management.
• Familiarity with tools such as Segment, Braze, Google Marketing Platform, or Snowflake.
• Deep curiosity about emerging technologies, especially AI and machine learning applications in marketing.
• Strategic mindset with the ability to balance long-term vision with hands-on execution.
• Effective communication skills and experience working on a dynamic, cross-functional team.
• Experience leading and mentoring teams, particularly in hybrid or distributed settings.

Benefits & Perks

• Compensation: US base salary range is 136,000.00 USD - 170,000.00 USD, plus bonus, equity, and benefits as applicable.
• Publicly traded company (NASDAQ: DKNG) with a regulated gaming environment—assistance provided for obtaining a gaming license if applicable.