Sr, Marketing Operations Manager
Mitelabout 1 year ago
Texas
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
At Mitel, you will have the opportunity to help businesses connect, collaborate and deliver better experiences for customers. In the role of Senior Marketing Operations & Analytics Manager, you will drive strategic marketing operations, generate actionable insights, and ensure seamless cross-functional collaboration with Marketing, Sales, RevOps, and IT to fuel business growth.
Key Responsibilities
- Develop and optimize end-to-end marketing processes, including account management, scoring, routing, and lifecycle tracking.
- Ensure data quality and compliance with privacy laws (e.g., GDPR, CCPA) across platforms.
- Design and manage marketing performance dashboards to track key KPIs such as pipeline contribution, conversion rates, and ROI.
- Partner with Sales and Sales Ops to support forecasting and pipeline attainment goals.
- Lead marketing attribution modeling to determine channel and campaign effectiveness.
- Act as the primary liaison between Marketing, Sales, RevOps, and IT to ensure operational alignment and seamless data integration.
- Provide insights and strategic recommendations to Marketing leadership based on data trends.
- Support go-to-market planning with audience segmentation, TAM analysis, and targeting insights.
Required Qualifications
- 7–10 years of experience in marketing operations, analytics, or revenue operations.
- Deep experience with CRM and MAP platforms (e.g., Salesforce and Marketo).
- Proficiency in analytics tools such as Tableau, Looker, Google Analytics, and Excel/Sheets.
- Strong understanding of B2B marketing funnels, demand generation, ABM, and attribution modeling.
- Exceptional problem-solving, communication, and project management skills.
- Bachelor’s degree in marketing, business, analytics, or a related field (MBA a plus).
Preferred Qualifications
- Experience in SaaS or tech-driven environments.
- Familiarity with tools such as 6sense, Caliber Mind, SalesLoft, or similar.
- Strong change management skills and a systems-thinking mindset.
- Passion for turning data into insights that drive growth.
- A track record of creative solutions to address challenges.
Benefits & Perks
- Medical, Dental, Vision, Life and Disability Insurance
- Matching 401(k) plan
- Paid Time Off (holiday, vacation, and sick)
- Employee Assistance Program and Reward & Recognition Programs
Additional benefits may vary based on employment status.
Required Skills
ABM & Demand Generation
Dashboard Development
Analytics Tools (Tableau, Looker, Google Analytics)
MAP (Marketo)
Attribution Modeling
Lead Management
Cross-functional Collaboration
Marketing Automation
CRM (Salesforce)
B2B Marketing Strategies
Data Analysis