Consumer Product Marketing Manager II

Position Overview

Are you a strategic, business-minded marketer eager to shape how we grow usage and habit formation across all of our rider products? As Product Marketing Manager II focused on Rider Multi-Product Use, you’ll develop strategies to deepen relationships with our riders and manage a small team to accelerate adoption across our portfolio. In this high-impact role, you’ll transform how riders perceive Uber by educating them on our diverse offerings and simplifying their decision-making process, while collaborating closely with Product, Marketing, Research, Design, and Engineering teams.

Key Responsibilities

• Team management: Oversee a small team of PMMs driving multi-product usage efforts and lead your own projects and experiments.
• Product adoption: Develop a roadmap and learning agenda for marketing strategies that encourage riders to try diverse products such as Uber Comfort, Uber Share, Wait & Save, Uber Moto, and Courier.
• Product merchandising: Identify ways to better visualize and articulate the value of our products in both marketing placements and the purchase flow.
• Driving experimentation: Collaborate cross-functionally to test hypotheses and optimize marketing tactics and content across various channels.
• Leveraging insights: Craft positioning, messaging, and educational content tailored for different audiences based on insights and data.
• Championing rider needs: Partner with Research, Marketing, and Product teams to synthesize insights that inform campaign strategies for multi-product usage.
• Scaling content globally: Scale successful campaigns and learnings to markets around the world.

Required Qualifications

• 8+ years of experience in product marketing or growth marketing
• 4+ years of experience in consumer product marketing specifically

Preferred Qualifications

• Management experience: Proven track record of managing product marketers and fostering their professional growth.
• Balancing strategy and execution: Ability to think strategically while driving your own projects in parallel.
• Data-oriented: Adept at gathering and leveraging data to create impactful growth stories and drive decisions.
• Storytelling skills: Capable of crafting compelling narratives across various touch points.
• Self-starter: Highly collaborative, action-oriented, and able to clarify complex issues.
• Grittiness: Willingness to roll up your sleeves and persevere through challenges.
• Experimentation: Experience in designing and interpreting experiments to validate marketing tactics.
• Excellent communication: Strong written and verbal skills with comfort in presenting to executive leadership.
• Market insight: Deep understanding of the market, customers, and competition.
• Product thinking: Ability to translate insights into actionable ideas to increase product conversion.
• Copywriting: Proficiency in creating consumer-friendly copy under tight deadlines.
• Design skills: Familiarity with design tools like Figma or Canva to produce testing imagery and graphics.
• AI mindset: Leverage AI to optimize workflow efficiency and accelerate content creation for experiments.

Benefits & Perks

• Compensation: For San Francisco, CA-based roles, the base salary range is USD$169,000 - USD$188,000 per year.
• Bonus & Equity: Eligible to participate in Uber's bonus program and may be offered an equity award along with other compensation components.
• Benefits: Eligible for various benefits. More details can be found at Uber Benefits.