Sr Marketing Specialist - Email Marketing (Hybrid)

Position Overview

Who We Are: We're powering a cleaner, brighter future. Exelon is leading the energy transformation and calling on problem solvers, innovators, community builders, and change makers to deliver solutions that make our diverse cities and communities stronger, healthier, and more resilient. We are a Fortune 200 company with 19,000 colleagues serving more than 10 million customers across six energy companies.

PRIMARY PURPOSE OF POSITION: A unique opportunity to lead, develop, and implement all aspects of email marketing campaigns for BGE, including programs such as energy efficiency, customer operations, and brand initiatives. This role involves partnering with internal marketing teams and external vendors to design and deliver marketing automation strategies that engage customers and meet brand standards.

Key Responsibilities

• Develop, manage, and implement multiple email marketing plans supporting Company programs for residential, business, and public sector customers.
• Design and execute email marketing tactics while managing external email marketing vendors.
• Oversee program email marketing budgets, including budget development, invoice processing, accruals, and forecasting.
• Leverage market research and best practices to achieve email marketing objectives.

Required Qualifications

• Bachelor's degree in Marketing or a relevant field
• 4-7 years of relevant experience or equivalent
• Strong oral and written communication skills
• Strong leadership and project management skills
• Alternatively, 6-9 years of relevant experience in lieu of a degree

Preferred Qualifications

• Experience with B2B and B2C email marketing programs including content building, campaign automation, testing strategies, segmentation, and working with CRM systems
• Strong marketing automation background with the ability to work across large organizations
• Familiarity with marketing stack applications such as Oracle Marketing Cloud, Monday.com, and CRM systems
• Ability to collaborate with internal and external teams to manage system integrations
• Experience in vendor management, project management, and quality assurance reviews for email campaigns
• Working knowledge of HTML
• Direct experience with digital marketing campaigns
• Strong attention to detail and the ability to work in a fast-paced environment

Benefits & Perks

• Annual salary: $82,400.00/Yr – $113,300.00/Yr (will vary based on skills, qualifications, experience, and other factors)
• Annual Bonus: 15% for eligible positions
• 401(k) match and annual company contribution
• Medical, dental, and vision insurance
• Life and disability insurance
• Generous paid time off options including vacation, sick time, holidays, maternity leave, and parental leave
• Employee Assistance Program with mental and emotional support resources
• Wellbeing programs, including tuition reimbursement, adoption/surrogacy assistance, and fitness reimbursement
• Referral bonus program
• And much more

Note: Exelon-sponsored compensation and benefit programs may vary based on length of service, job grade, job classification, or represented status. Eligibility will be determined by the written plan or program documents.