Social Media Engagement Coordinator

Job Title: Social Media Engagement Coordinator

Anastasia Beverly Hills is seeking a Social Media Engagement Coordinator to join our dynamic social team. This junior-level role is perfect for someone who is passionate about the beauty industry, thrives in fast-paced digital environments, and lives and breathes social media. You will play a key role in fostering community engagement, responding to all interactions across social platforms, and ensuring the voice of our community is heard and represented internally. You’ll work closely with the Social Media Manager and broader marketing team to bring our brand voice to life online engaging with fans, creators, and customers while supporting broader campaign goals. This role also includes light content creation, publishing support, and serving as the primary administrative liaison within the social media department.

Community Engagement & Management

• Monitor and respond to every comment, DM, like, mention, and tag across all major platforms (Instagram, TikTok, YouTube, Facebook, Threads, etc.)
• Maintain a consistent and on-brand tone across all interactions
• Proactively engage with followers, creators, and relevant conversations to foster community loyalty
• Escalate key insights, sentiment shifts, or community feedback to the social and brand teams

Content Publishing & Support

• Assist with scheduling and publishing daily content across social channels
• Support in writing, editing, and posting captions that align with brand voice
• Must be able to jump in to create or edit quick-turnaround social assets (images, gifs, short-form video) on Capcut, Instagram, TikTok as needed

Team Communication & Admin

• Relay important trends, feedback, or influencer/customer mentions to appropriate internal teams
• Help maintain content calendars, community tracking documents, and social asset organization
• Ensure all posts are properly tagged for performance tracking and analytics

Research & Trend Monitoring

• Stay informed on beauty, culture, and social media trends to keep ABH at the forefront of conversation
• Conduct competitive and trend research to inform team strategy

Additional Duties

Additional duties as assigned to support the needs of the social media department.