Marketing Communications Specialist

Position Overview

Inno Supps is one of the fastest-growing supplement companies in the industry. Our mission is to become the largest supplement company in the world by changing millions of lives every year with products that deliver real results. In this role, you will own the promo calendar, develop high-converting campaigns, and create pre-purchase automations to support our strongest offers – ensuring every send is strategic, on-brand, and built to drive revenue.

Key Responsibilities

• Own the promotional email calendar tied to launches, drops, evergreen offers, and tentpole events.
• Build offer-based customer journeys for non-customers: lead capture → nurture → promo conversion.
• Create and optimize pre-purchase flows (welcome series, browse abandonment, cart abandonment, lead magnet follow-ups, price/offer reminders).
• Translate campaign goals into clear creative briefs (angles, hooks, urgency, product proof, CTA, offer framing).
• Run A/B tests across subject lines, offers, messaging angles, creative formats, and send timing.
• Partner with eComm + Paid teams to align landing pages, offers, and messaging across channels.
• Monitor performance daily/weekly and optimize based on revenue per recipient, conversion rate, click rate, list growth, and unsubscribe rate.
• Maintain brand voice and compliance standards for supplement marketing claims and promotional language.

Required Qualifications

• Have 2–5+ years in DTC/eCommerce email marketing with heavy promo/campaign execution.
• Know how to build campaigns around offers that convert (bundles, BOGO, gifts, limited drops, first-order incentives).
• Are confident in Klaviyo (or similar ESP): segmentation, templates, analytics, automation logic.
• Think like a marketer and an operator—organized, fast, and obsessive about QA.
• Can look at results and immediately turn them into a tighter next send (angle, offer, audience, timing).

Benefits & Perks

• Competitive pay, performance bonuses, and free products.
• Extremely fast-paced, fun, and growth-driven culture.
• Medical insurance
• Vision insurance
• 401(k)