Manager, Marketing and Strategic Communications

Lifecare Alliance7 months ago
Columbus, OH, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Purpose:

• This position will oversee marketing and strategic communications for the Agency. This includes all aspects of marketing, digital communications, public relations and promotional efforts, media, and collaborative agency communication for a complex organization with multiple brands.

Key Responsibilities:

  • Brand Management: Lead agency efforts to promote, protect, and maintain a successful brand and image in the community.
  • Media and Public Relations: Lead efforts to obtain a consistent flow of free media in the community to highlight the Agency’s work.
  • Traditional Marketing: Develop and implement comprehensive marketing strategies to enhance brand visibility and engagement.
  • Digital Marketing: Utilize digital platforms to effectively communicate the Agency’s mission and initiatives, ensuring a strong online presence.

Required Education:

• Bachelor’s degree in Marketing/Communications or a related field

Required Experience:

  • • At least two years of experience in marketing and strategic communications
  • • Experience and high level of comfort engaging media partners and speaking on behalf of the agency

Required Skills and Abilities:

  • • Ability to build authentic relationships across all levels of donors and agency constituents/partners
  • • Proficient in digital media
  • • Strong brand management skills to lead efforts in promoting, protecting, and maintaining a successful brand and image in the community
  • • Expertise in media and public relations to ensure a consistent flow of free media highlighting the Agency’s work
  • • Competency in traditional and digital marketing strategies

Required Skills

Media Engagement
Brand Management
Digital Marketing
Marketing Strategy
Relationship Building
Public Relations