Digital Marketing Strategist

Position Overview

KLAS 8 News Now, the Nexstar Media TV station in Las Vegas, Nevada, has an exciting opportunity for a Digital Marketing Strategist who excels in digital marketing and advertising. This is an in-office role. The Digital Marketing Strategist is a vital part of our sales team, collaborating with sales managers and account executives to prospect, develop, and grow new digital advertising revenue using Nexstar’s full suite of digital advertising tactics including CTV/OTT, online video, email, social, SEM, and more.

Compensation: Base salary plus scalable monthly commission and the opportunity for a goal achievement bonus.

If you thrive as part of a fun, goal-driven team, we want to meet you!

Key Responsibilities

• Collaborate with the sales team on digital strategy, proposal development, client service, and performance reporting for key accounts.
• Develop and present customized multichannel digital advertising plans, pitching and closing new accounts independently and with team members.
• Provide regular follow-up reporting to clients using detailed analytics.
• Assist clients with issues related to campaign measurement and performance.
• Develop a file of success stories and case studies to share with the sales team.
• Prospect, qualify, develop, close, and grow new business.
• Connect with prospects through in-person sales calls, phone calls, emails, and social media messages.
• Share knowledge of digital media products and marketing trends during sales training meetings.
• Assist the sales management team with special projects related to digital sales.
• Perform other duties as assigned.

Required Qualifications

• Proven sales experience is required.
• Comprehensive knowledge and practical application of digital media tactics, targeting capabilities, and analytics.
• Excellent presentation skills with the ability to write, design, and deliver clear and concise information in a creative format.
• Strong ability to discuss detailed topics with key decision makers.
• Effective time management skills to handle multiple priorities.
• Proficiency in producing high-quality documents using Microsoft Office, including PowerPoint and Excel.
• Professional appearance and demeanor.
• Must have reliable transportation, a valid driver’s license, and a satisfactory driving record.
• Bachelor’s degree in marketing, advertising, mass communications, or a related field, or equivalent combination of education and proven work-related experience. Minimum of 2 years of experience in advertising sales OR a minimum of 5 years in a business-to-business digital marketing role.

Preferred Qualifications

• Experience with CTV, digital video advertising, and CPM-based campaigns.

Benefits & Perks

• Compensation: Base salary plus scalable monthly commission and a goal achievement bonus.